B2Broker integrates Match-Trader into its product offerings

B2Broker has integrated Match-Trader into its product offerings after securing the platform server license. The technology and financial services supplier integrated Match-Trader amid growing demand from customers within the fintech industry looking for alternatives to MetaTrader.

B2Broker integrates Match-Trader

B2Broker will have Match-Trader as one of the white-label trading solutions that are supported by the platform. Besides Match-Trader, B2Broker also supports white labels for some leading trading platforms, such as cTrader, and two platforms supported by Match-Trader. B2Broker also runs two proprietary platforms known as B2Margin for margin exchanges and B2Trader for crypto exchanges.

The CEO of B2Broker, Artur Azizov, commented on the development saying that the company had integrated Match-Trader to meet the demands of clients that wanted to diversify their businesses.

“I am pleased to say that the Match-Trader White Label solution is already fully integrated with B2BinPay and B2Core. Brokers that want to diversify their business and offer various platforms to their users may do so with B2Broker’s White Label Offerings,” Azizov said.

Brokers exploring MetaTrader alternatives

Match-Trader has become one of the most preferred alternatives to MetaTrader. Match-Trader was launched by Match-Trade Technologies towards the end of 2019. Match-Trade is an independent trading system that comes with its back-end infrastructure. Match-Trader has been created to give traders convenience as it has also been designed to operate within the MetaTrader 4 and MetaTrader 5 ecosystem.

In November last year, Match-Trader was integrated by Tools for Brokers, one of the largest competitors of B2Broker. The addition of Match-Trade by these platforms comes as more brokerage platforms explore alternatives to MetaTrader following the removal of MetaTrader 4 and MetaTrader 5 from the Apple App Store.

Despite the ban by Apple, MetaTrader is still dominating the trading industry. MetaTrader platforms accounted for around 83.8% of the total market during the second quarter of 2022. However, the Apple ban could affect its dominance in the industry, as it pushes brokers towards exploring competing solutions such as Match-Trader.

Match-Trader has recorded significant growth over the past two years. In 2021, the company reported that the sale of the trading solution increased by 155%. During the year, the company also grew its business by acquiring more than 130 new clients. The majority of these clients were MT4 and MT5 white-label brokers.

Match-Trader now has twice the average turnover for MT5 brokers, while the same has also increased ten times for MT4 brokers. Match-Trader now takes the second position among the most preferred alternatives to MetaTrader. It follows cTrader, which accounts for a market share of 53%. Match-Trader holds 27% of the market share, while Leverate and X Open Hub account for 12% and 8%, respectively, of the market share.

The CEO of Match-Trader, Michal Karczewski, has been appeased with the company’s growth, saying that the platform was now attracting the interest of some of the largest players in the forex technology market. Karczewski also noted that the integration by B2Broker would enrich the platform and make it more competitive.