How Internet Advertising Will Overtake TV Advertising in 10 Years
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Ad spending in the digital space is quickly catching up to TV advertising, the biggest ad medium. TV networks and stations are vying for their share of digital ad dollars by extending their media brands to the internet and mobile via partnerships with online networks such as Yahoo and MSN – as well as creating their own sites that provide advertising real estate to their advertisers.
Ad spending in the digital space is quickly catching up to TV advertising, the biggest ad medium. TV networks and stations are vying for their share of digital ad dollars by extending their media brands to the internet and mobile via partnerships with online networks such as Yahoo and MSN – as well as creating their own sites that provide advertising real estate to their advertisers.
While TV ad spend took a fall during in 2008-2009 during the economic crisis, internet advertising spend continued on its upward path, offering advertisers more options when it comes to targeting the right consumers and tracking results of media campaigns and ads.
The quantifiable nature of internet advertising over TV advertising makes it appealing to advertisers – and offers a range of options from pay per click campaigns to cost per thousand page impressions. Online ads are also less costly to produce than TV ads – it’s not wonder advertisers are moving online.
Graph from Sfn.
