Dr. Robert Handfield

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Dr. Robert Handfield
About the author:

Dr. Handfield serves as Executive Director of the SCRC.

Luxury Brand's Supply Chains are Customized and Global

Date: 28 October 2014

More and more global luxury brands such as Gucci, Louis Vuitton, and others are promoting themselves as Lifestyle brands, spanning many products including fragrance, home collections, apparel, paint, wallpaper, foods, and many other products.  In this environment, the supply chain and logistics task becomes even more complex, as it involves delivering and fulfilling product and service support to deliver a lifestyle “vision” around the world. 

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