Andrea Edwards

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Andrea Edwards
About the author:

Andrea Edwards has worked in marketing and communications all over the globe for 20 years, and is now focused on her passion – writing. A gifted communicator, strategist, writer and avid blogger, Andrea is Managing Director of SAJE, a digital communications agency, and The Writers Shop – a regional collaboration between the best business writers in Asia Pacific

Can Companies Overcome Asia’s Digital Media Challenge?

Date: 7 May 2012

The advent of digital and social media has presented new opportunities for corporations in Asia. But in a region that possesses a diverse range in cultures, identities and languages, many companies have been struggling with a holistic approach for their digital strategy, which has ultimately led to corporate disaster.

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Are Corporate Values Still Relevant, or Clichéd?

Date: 6 January 2012

Google has it. Microsoft, too, has it. Virgin, eBay and many other successful companies, they all have it. Corporate values, that is. While the term ‘corporate values’ has lost its buzzword status in recent years, it remains a key foundation of great businesses. Cliché or not, corporate values help businesses stay true to themselves, and more than anything else, it’s the vision of a great company. 

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How Asian Companies Use Social Media

Date: 1 December 2011

Burson Marsteller recently released the “Asia Pacific Corporate Social Media Study 2011, How Asian Companies are Engaging Stakeholders Online”. There’s some interesting information here, including South Korea is the most active, with Malaysia, China and Thailand next. aHowever Asian businesses are lagging behind global peers and competition overall, and the integration of social media on corporate Websites is slow to gain momentum.

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Crafting an Internal Communications Strategy

Date: 21 July 2011

 All countries have different languages, cultures, and business practises, not to mention that within a single country, there can be differences between provinces, sultanates or even major cities. So succeeding with your internal communication across such a complex diaspora is not an easy thing to achieve.

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Managing Asia the Microsoft Way

Date: 27 June 2011

Everyone knows Microsoft and most people on the planet have used Microsoft products at some point in their lives. Like all companies, Microsoft has to constantly adapt to provide relevant and current products/services in today’s ever changing competitive technological landscape. With the advent of Cloud computing, this is a critical time in Microsoft’s development.


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Go Social - Or Die

Date: 17 June 2011

Businesses today are living in fear of social media. There is a tremendous fear of failure, and that is leading to inaction. What many business leaders don’t realise is that inaction is also a choice, and those companies not embracing social media are getting hammered.

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Want to Start Blogging? Here’s What I’ve Learnt…Part 1

Date: 29 April 2011

29 April 2011. Always wanted to blog successfully but didn't know where to start or how to really pull it off? In this five-part How-To Blog Guide, Andrea Edwards, managing director of SAJE; a Singapore-based strategic communications consultancy focused on professional writing and content development (and more) gives you inside her blogosphere and imparts her valuable knowledge, experience and tips for blogging success.

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CEOs: Wake Up and Smell the Social Media Coffee

Date: 20 April 2011

I was chatting with a great friend of mine, probably one of the IT industry analysts I respect the most in Asia Pacific, and we got onto social media. I won’t mention his name, l’est I get him in trouble, but he told me he wanted to launch a professional blog in his name, discussing issues around business value and IT. He has great knowledge in this area, is often advising IT companies to be more value focused on a daily basis, and he understands business because he’s been in that world too. His all round knowledge and vision is superb and of great value – business people would gain so much reading a blog by my friend.

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