Though the phrase 'Personal Banking' contains the term 'Banking' in it, the Personal Banking services are no longer limited within the periphery of the Banks. Some of the major insurance companies of the world are trying to capture the market of Personal Banking. Norwich Union, Prudential, Legal & General are the examples of insurance companies which are making their presence felt in the field of Personal Loans, Savings and mortgages.
As the major insurance providers are trying to curb substantial amount of the Retail Bank’s Profits by their new ventures in the areas of Personal Banking, the Banks have also widened their spectrum. To give tough competition to other players of the market, Banks have started working as Investment Managers, Insurance and Pension Providers besides offering the traditional Personal Banking Services of providing Savings Accounts, Current Accounts, Loans and Mortgages.
So, by widening the genre of Personal Banking, the Banks have become the financial institutions, who can serve to any financial need of the customers.