The Top Viral Videos in March 2011
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Viral videos are no longer the phenomenon they used to be. Common themes include humor, children, sports and videos that are interactive. More and more companies connect with their consumers and market new products through viral videos. The hit and miss nature means sometimes, a viral video campaign can actually fire back – as was the case for Groupon’s Super Bowl ads that sent their revenues plummeting after the ads aired.
Viral videos are no longer the phenomenon they used to be. Common themes include humor, children, sports and videos that are interactive. More and more companies connect with their consumers and market new products through viral videos. The hit and miss nature means sometimes, a viral video campaign can actually fire back – as was the case for Groupon’s Super Bowl ads that sent their revenues plummeting after the ads aired.
Here are some of the more successful viral video marketing campaigns:
For the second straight month, Volkswagen’s Superbowl Ad that featured a little boy as Darth Vader was the #1 viral video.
A good chuckle, a sprinkling of cuteness and blended with pop culture usually does the trick. At number nine was an adorable video of “Roller Babies” by Evian:
Can’t get enough of these viral videos? Here’s a list of the top 10 viral videos in March 2011:
1. Volkswagen – Commercial: The Force
2. adidas – adidas is all in: 120 Edition
3. Skittles Touch: Cat
4. Danny MacAskill – Way Back Home
5. St. Patrick’s Day 2011 Flash Mob, Central Station, Sydney, Australia
6. DC Shoes – Ken Block’s Gymkhana Three, Part 2 – Ultimate Playground, L’Autodrome
7. Air New Zealand – Mile High Madness with Richard Simmons
8. DC Shoes – Ken Block’s Gymkhana Two, The Infomercial
9. Evian – Roller Babies
10. Tipp-Ex – A Hunter Shoots a Bear
List from Marketing Charts.
