The Key Role of Merchant Accounts

A merchant account is a must if you want your online business to not just survive but also to thrive! Having a merchant account makes it possible for you to accept major credit cards from your customers. Offering a selection of options for payments increases your sales potential.

A merchant account is a must if you want your online business to not just survive but also to thrive! Having a merchant account makes it possible for you to accept major credit cards from your customers. Offering a selection of options for payments increases your sales potential.

An estimated 99 percent of online sales are done by way of credit cards. This method is fast, simple and very convenient! You are likely to lose business to your competitors if you cannot accept plastic forms of payment. Don’t send your business elsewhere- sign up for a merchant account today and prepare for an onslaught of sales!

The key role of merchant accounts is one we have already made reference to. When you have this type of account you open the door to greater opportunities for your business. You are likely to entice more customers your way and you can offer the option of credit card and debit transactions. These types of transactions are the easiest for the customer because they are hassle-free. This is good news for you as the business owner as well!

When you are setting up a merchant account it is wise to choose a provider who is well acquainted with online sales. The reason for this is that sales in the real world (or offline world) are not the same as sales made through the Internet. The key role of merchant accounts is to make your online sales greater, which is why it is so essential that you select a company that knows as much as possible about doing business in the online world.    

When you have a merchant account through the Internet your customers have the ability to enter their credit card information directly into the spaces provided at your website. This is good for both of you because it means that orders via credit card can be taken without the need to place a telephone call, mail in a form or fax anything.

When you use a merchant account to accept credit card orders the transactions are generally processed and approved in real time via what is known as a real time Internet payment gateway. What this means is that the customer’s credit card information is verified almost immediately and there is no waiting time involved.

The key role of merchant accounts is to make the process of buying a product or service an enjoyable and stress-free experience. You may decide however not to use a payment gateway but instead to use a credit card terminal or credit card processing software. The only downside to the terminal and the software is that the transaction is not processed in real time but at a time when you are able to key in the transaction yourself.  

For more information about merchant accounts and credit card processing, you can visit www.nabancard.com.