Xsolla unveils a new online platform for video games — Xsolla Mall
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The global video game commerce company Xsolla recently announced a new platform dedicated to online video games.
The platform, known as Xsolla Mall, will allow games to host multiple landing pages, allowing players to access exclusive in-game items, discounts, and premium experiences. All of these features and benefits will come directly from game publishers and developers or through campaigns organized by content creators and payment providers.
The new platform will bring major benefits for everyone. According to Xsolla’s announcement, developers and publishers will enjoy reduced customer acquisition and retention costs, increased brand awareness, better player engagement, and, eventually, more profits.
How will the platform deliver on these promises?
The reduced costs will come as the platform will establish a direct-to-consumer channel for developers and publishers. By using this channel, they will be able to cut the costs associated with acquiring and retaining players. Meanwhile, the platform will also allow them to make branded landing pages, which will boost recognition and visibility.
With exclusive in-game items, discounts, and premiums that the platform will offer, increased player engagement is highly expected, as many will rush to use this opportunity and benefit from the offer. All of this combined will allow Xsolla Mall to increase the profitability of the game business, which will mean more profits for the platform’s participants.
The platform already offers a growing library of cloud games accessible through Xsolla Mall, all supported by the company’s cloud solution.
Xsolla Cloud Gaming: The perfect solution to get your game in front of gamers who want to play without having to spend a fortune on a high-end PC.https://t.co/mhmdpSzELN#gamedevelopment #cloud #cloudgaming pic.twitter.com/fBa2cNH7Ib
— Xsolla (@Xsolla) September 19, 2023
The company’s CEO, Chris Hewish, emphasized the value of the platform to the gaming community. He said: “Xsolla Mall unlocks a new direct-to-consumer distribution channel. We’re addressing current market challenges, such as high costs of player acquisition, exorbitant distribution fees, and the need to increase the number of paying players. Our platform is here to help game developers earn and retain more profits from their game and in-game content sales.”
