Infographic: The Cola Wars
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The battle between Coca Cola and Pepsi has been one that has been fought since the late 1800s when Pepsi, then known as “Brad’s Drink” was introduced as an alternative to Coca Cola, which had been on the market since 1886.
The battle between Coca Cola and Pepsi has been one that has been fought since the late 1800s when Pepsi, then known as “Brad’s Drink” was introduced as an alternative to Coca Cola, which had been on the market since 1886.
Over the years, the battle has been intense with both parties trying to outdo each other in market share and taste. Over the years, the battle lines have also been drawn over issues such as sustainability as well as brand awareness. Check out this infographic that charts the historical timeline of the Cola Wars, as well as the 2010 financial figures between the two companies.
