Personal Finance


Personal finance involves using the basic principles of finance to manage one’s money by keeping a record of income, budgeting, saving, investing and managing financial risks for example. After the 2008 financial crisis, there was a massive shift in focus from consumerism to saving and investing. According to government data from November and December 2008, consumer expenditure fell by 0.8 percent and 1.0 percent respectively – as personal income shrunk by 0.4 percent and 0.2 percent.

Personal Money Finance


Personal money finance is a way to manage one’s cash balances. This can be done by the following processes:

Personal Finance Tools, Investing and Money Management Tools


The personal finance tools help in managing personal finance of an individual.

The personal finance tools can be classified into 4 and they are:

American Express Personal Financial Services – Credit Card, Loan and Investment


The best way to manage personal finances is to opt for the American Express Personal Finance. The American Express Personal Finance offers the following financial services:

  • Deposit account services
  • Investment services
  • Loan services.
  • Credit card facility

Each of the afore mentioned services may be discussed in detail under the following heads.