Hitting the (Pay) Wall
Despite the shift to digital newsrooms, it is fair to say that Australian newspapers are still reliant on print for their advertising revenue.
Despite the shift to digital newsrooms, it is fair to say that Australian newspapers are still reliant on print for their advertising revenue.
On Saturday, March 26, the Independent will publish its last edition in print. The Independent on Sunday sold for the last time on March 20. The distinctive El Pais of Madrid has announced that it will take “a step from paper to digital”. The Guardian with a huge online readership, shrinking print sales and sizeable losses plans to shed 250 jobs, of which 100 will be journalists.
Newsroom unions are back. In newly found solidarity, journalists in American digital newsrooms are being organised. As “new” digital news outlets are turning “old” – or rather maturing and delivering profits, it’s not surprising journalists are demanding better pay and working conditions, and greater transparency from their management.
Popular video-sharing website YouTube may begin charging its users for premium, “specialist” content, reported the Financial Times on Sunday, in order to help content creators develop a wider range of videos, whilst adding a second revenue stream to the digital video market leader.
Few gave French President Francois Hollande any chance of success when he met with Google’s executive chairman Eric Schmidt about compensating French media organisations for links on the Internet giant’s search engine. But on February 1, the two parties reached a compromise solution, which may have resounding repercussions for the future of newspapers – and journalism in general – worldwide.
As consumers make the switch from print to digital, media companies have been forced to find new ways to monetise and profit from their content. Over the years, websites have resorted to charging subscription fees for content that was once free, a trend known as paywall-ing.
Some 300 newspapers have jumped on the bandwagon since the New York Times pioneered the paywall trend in March 2011. Since then the publication has added nearly half a million new subscribers who pay between $15 and $35 a month for the digital version of the NYT.
Trend in the growth of the Online advertising Industry and its impact on the economy