The battle between Coca Cola and Pepsi has been one that has been fought since the late 1800s when Pepsi, then known as “Brad’s Drink” was introduced as an alternative to Coca Cola, which had been on the market since 1886.
Hydraulic fracturing, or “fracking” as it is otherwise known, is the process by which pressurized water is used to fracture rock layers thus releasing petroleum, natural gas, or other substances so that they can be extracted. But while oil and gas companies have taken out very expensive media campaigns to promote the benefits of the technology, genuine concerns have emerged over its environmental and ecological impact.
On 5 November an earthquake measuring 5.6 rattled Oklahoma and was felt as far away as Illinois.
The beverage industry is a multi-billion dollar business that has been increasingly heading towards a new trend of “healthier options” that would be beneficial for consumers. However, with more and more consumers attempting to make healthier lifestyle choices, marketers have also begun branding their beverages differently to cater towards this crowd.
A coalition of US commercial airline companies have written to the US Export-Import Bank to express their outrage at government subsidies given to foreign purchasers of Boeing aircrafts, reported the Wall Street Journal on Monday.
If the Keystone XL pipeline, which would run from Alberta, Canada to the Texas coast, goes forward, it would spell disaster for efforts to combat climate change. But defenders of the pipeline are using dirty tactics to promote dirty oil. If these tactics succeed, the very future of our planet could be at stake.
More and more products are carrying the “green” label. These products are supposed to be healthier and better for the environment. But are consumers paying a premium for these eco-friendly products – or for “green marketing?”
Wind power may currently only contribute to less than 1 percent of Egypt’s energy output, but most experts believe that it has the potential to meet the nation’s energy needs. The largest bottleneck thus far to expanding Egypt’s wind power facilities, though, has been in securing funding for the development. But with the overthrow of the Mubarak government coupled with newer, and more ambitious plans for the industry, there is renewed optimism for a wind-powered revival in the country.
The US is a nation of vidiots – idiots raised through an unhealthy diet of television and mass propaganda. Ever since America’s love affair with the television set began in the early 1960s, there has been a slow but gradual atomisation of the American society, thanks to the propagation of corporate and political propaganda.
China’s largest solar power plant developer CECEP Solar Energy Technology Co Ltd has placed its US$500 million US-based development project on hold, following an anti-dumping complaint made against Chinese solar firms by SolarWorld Industries America Inc and the Coalition for American Solar Manufacturing last month.
Eurozone’s outsized banks are highly leveraged and dependent on large quantities of wholesale debt. According to Barclays Capital, the 15 largest banks increased their returns on equity by 58 percent between 1998 and 2007, with 90 percent of the gain coming from higher leverage. However, returns have since collapsed. While this collapse will not result in a Lehman Brothers-scenario, the collapse does reflect an obsolescence in the banks’ business models, which could eventually result in further misfortune.
