Infographic: Can Intuition Replace Market Research For Management Decisions?
According to a 2011 survey by the MIT Sloan School of Business, nearly 80 percent of all brand and market management decisions made by top-performing companies were primarily based on their CEO’s intuition, rather than any form of market research.
Some of the most innovative and well-known CEOs, such as ex-Apple CEO Steve Jobs, have also been known to eschew research in favour of their “gut feeling” of what the market would want.


