Infographic: Does It ‘Ad’ Up?
Despite the weak global economic climate and decline in consumer spending, global ad spending rose to more than $500 billion in 2012, with most of that increase coming from digital media advertising. But do advertisements actually generate greater brand awareness and translate to greater sales?
Do consumers simply believe and accept advertising, or do they take it with a grain of salt? And, more importantly, do they care? For example, when you go to McDonald’s for a Big Mac, do you expect the advertised masterpiece or a flattened down version of it?


