Foreign Companies Dominate Brand Recognition List In China
Chinese consumers are far more familiar with foreign brand names compared to their own home-grown companies, reported the China Daily on Monday, after just three local brands managed to make it among the top twenty most recognised brands in a consumer awareness survey.
The latest Campaign Asia-Pacific 2012 Asia’s Top 1,000 Brands report showed that Apple Inc. was the most recognised brand in China for 2012, after piping Nestle, Chanel, Sony and Samsung for the top spot.