New Global Middle Class Consumers: Strategies for “Early Capture”
18 August 2010. By David Caploe PhD, Chief Political Economist, EconomyWatch.com
At this particular time, one of the fabulous things for a Westerner living in Asia, or, indeed, anywhere outside the “developed” world,
is the opportunity to see concretely the rise of what is often called “the new global middle class.”
To a very real extent, this is an entirely new phenomenon in the history of the modern world,


