Best Shares to Buy Now – 10 Best Stocks To Buy Right Now in the UK

The stock market’s nature means that there are constantly new and exciting movements every day, creating limitless opportunities to generate positive returns. However, with so many moving parts and a whole host of companies to consider, it can sometimes be overwhelming to decide which are the best investments to make!

Not to worry – we’ve done all the research and determined the Best Shares to Buy Now in October 2021, with our in-depth analysis covering October 18 to October 22.*

*Price data and returns are correct as of October 18, 2021.

Top 10 Best Shares to Buy Right Now UK

Later in this section, we’ll dive into each of the top 10 shares in detail, providing you with all the information you need to know to make a compelling investment. However, before we do that, here’s a quick overview of our top 10 picks:

  1. Tesla (TSLA)
  2. International Airlines Group (IAG)
  3. Alphabet (GOOGL)
  4. Palantir Technologies (PLTR)
  5. Apple (AAPL)
  6. Shopify (SHOP)
  7. Fiverr (FVRR)
  8. Ocado (OCDO)
  9. JPMorgan Chase (JPM)

If you’d like to buy any of these shares right now, we’d recommend using eToro, as you’ll avoid paying any commissions and can create an account in minutes!

1. Tesla (TSLA) – Overall Best Share to Buy Right Now (BUY)tesla logo

  • Industry: Automotive
  • Current price: $843.03
  • Market value: $834.61 billion
  • Dividend yield: N/A
  • YTD return: +15.52%

October 11 to October 15: Our top pick in the stock market right now is Tesla. Many people buy Tesla stock due to Elon Musk’s popularity, but aside from this factor, Tesla is an exceptionally innovative and exciting company. Although there have been some bumps in the road this year, Tesla look set to finish 2021 strongly.

Recent Q2 results noted that Tesla sold a remarkable 201,250 vehicles, which is 120% more than Q2 2020. Furthermore, some exciting changes will be happening for Tesla soon, with the mega-popular Cybertruck coming out next year. In addition to this, Tesla is also building a big-rig truck that will appeal to freighting companies worldwide.

Finally, Tesla is upping their manufacturing capabilities and expanding its cars’ self-driving abilities. These factors combine to make Tesla ready to increase over the coming year. With the stock price down around 16% from January’s highs, now might be a great time to add Tesla to your portfolio.

67% of retail investor accounts lose money when trading CFDs with this provider.

2. International Airlines Group (IAG) – Best Airline Stock to Buy Today (BUY)IAG logo

  • Industry: Airlines
  • Current price: 184p
  • Market value: £9.13bn
  • Dividend yield: N/A
  • YTD return: +22.79%

October 18 to October 22: Most people will have heard of British Airways, yet will not know that the airline company is a subsidiary of International Airlines Group, which also owns the Spanish airline, Iberia. Since its creation in 2011, IAG has expanded its portfolio to acquire Vueling and Aer Lingus, two low-cost airlines with great brand appeal in their countries.

We like the look of IAG right now as the company is set to release its Q3 2021 figures in the next few weeks, which many believe could be significantly better than the previous quarter’s. Furthermore, the UK is finally relaxing its travel restrictions, with other countries also removing their restrictions on UK travellers entering the country. Overall, this can only be a good thing for IAG’s revenues.

Although IAG is still haemorrhaging money, the level of losses has dropped substantially. In the six months to June 2021, IAG lost just under £2.1bn, compared to over £3.1bn in the previous six months. With passenger numbers increasing and the US now allowing people to travel into the country again, now could be a great time to buy IAG at a discount.

67% of retail investor accounts lose money when trading CFDs with this provider.

3. Alphabet (GOOGL) – Best Tech Stock to Buy Right Now (BUY)alphabet logo

  • Industry: Conglomerate
  • Current price: $2,827.36
  • Market value: $1.89 trillion
  • Dividend yield: N/A
  • YTD return: +63.80%

October 11 to October 15: Alphabet, the parent company of Google, is one of the world’s largest companies, mainly thanks to Google’s incredible rise over the past two decades. Many people invest in Alphabet stock due to the company’s ability to innovate and remain at the top of the pile, which is no easy feat in the technology sector. We like the look of Alphabet’s stock right now, as the company has recently pulled back from its all-time high, offering an excellent place to invest at.

Google has a market share of 92.47% of the world’s web searches, according to Statista, highlighting just how pervasive the company is. Through this market share, Google can generate incredible amounts of ad revenue whilst gleaning lots of user data to improve their services. This process shows no signs of stopping, which is why Google (and therefore Alphabet) will continue to grow.

Finally, Alphabet is still innovating in areas such as cloud computing and self-driving cars. These areas are poised to reshape how we live in the years to come, so the fact that Alphabet is thinking ahead puts the stock in a good position. With net income still increasing year on year, we’d recommend adding Alphabet to your portfolio if you’re looking for some exposure to the tech sector.

67% of retail investor accounts lose money when trading CFDs with this provider.

4. Palantir Technologies (PLTR) – Best Stock to Buy for Long-Term Growth (BUY)palantir technologies logo

  • Industry: Software
  • Current price: $24.00
  • Market value: $46.85bn
  • Dividend yield: N/A
  • YTD return: +2.70%

October 11 to October 15: Palantir Technologies is a stock that many people won’t have heard of – yet it has an exciting future ahead due to considerable shifts in the importance of big data. Palantir focuses on data analysis and provide their services to clients in the public and private sector. The company has a long history of working with the US government and recently secured a lucrative contract with the US Army.

We like the look of Palantir Technologies at current prices for both technical and fundamental reasons. The stock price is currently hovering just above the 200-day EMA, which tends to measure the long-term trend. If there were to be some bullish momentum, we’d likely see a solid rejection from this EMA in the coming week.

In terms of financials, the company has increased revenues for five straight quarters now, posting $375.64 in income for Q2 2021. Although Palantir is not yet generating a positive net income, this can be attributed to substantial R&D expenses aimed at improving services for the years to come. For this reason, we like the look of Palantir as a long-term play over the coming year.

67% of retail investor accounts lose money when trading CFDs with this provider.

5. Apple (AAPL) – Best Share to Buy for the Long Term (HOLD)apple logo

  • Industry: Consumer Electronics
  • Current price: $144.84
  • Market value: $2.39 trillion
  • Dividend yield: 0.61%
  • YTD return: +11.92%

October 11 to October 15: Everyone has heard of Apple. The tech giant was founded back in 1976 and rose to prominence in the early 2000s thanks to the vision and determination of Steve Jobs. Since then, Tim Cook has taken the helm and steered Apple since 2011, during which time the stock price has increased remarkably.

Apple has recently announced the iPhone 13, which looks to build upon the success of last year’s instalment. The 5G market is essential to mobile phone producers, and Apple holds around a 29% market share. With 5G set to be the future, this new mobile phone from Apple should help the company boost its share of this growing area of the market.

Furthermore, Apple is heavily backed by Warren Buffet, who holds a staggering $135 million investment in the company. Buffet has been a long-term admirer of Apple, and the fact he is so heavily invested is a promising sign for retail investors. Finally, with the rumours of an ‘iCar’ not dying down anytime soon, adding Apple to your portfolio could provide scope for some great returns in the near future.

67% of retail investor accounts lose money when trading CFDs with this provider.

6. Shopify (SHOP) – Best Share for Returns Potential (BUY)shopify logo

  • Industry: E-Commerce
  • Current price: $1,424.58
  • Market value: $177.74 billion
  • Dividend yield: N/A
  • YTD return: +30.41%

October 11 to October 15: Shopify is the Canada-based e-commerce company that created and owns the Shopify platform that many online stores are built on. As of May 2021, Shopify reported that it worked with over 1.7 million businesses across 175 countries. This considerable reach means that Shopify is currently the largest Canadian company by market cap, valued at over $179 billion.

Shopify made over $1 billion in Q2 2021, a 57% increase from Q2 2020. Furthermore, subscription services increased over 50%, highlighting the growth in the number of businesses using Shopify’s platform. Shopify is even innovating into other areas, offering a mobile app and retail hardware to companies in various European countries.

We like the look of Shopify right now, as the e-commerce sector’s growth shows no signs of stopping. As we move forward, consumers will likely use retail stores less and less, meaning online shopping will become more popular than it already is. If Shopify can continue growing at this rate, it’ll make them the go-to for new online businesses – meaning great things for the stock price.

67% of retail investor accounts lose money when trading CFDs with this provider.

7. Fiverr (FVRR) – Best Post-Pandemic Stock to Invest In (BUY)fiverr logo

  • Industry: Business Services
  • Current price: $191.41
  • Market value: $7.00bn
  • Dividend yield: N/A
  • YTD return: -3.69%

October 11 to October 15: Fiverr is an online marketplace, providing a way for freelancers and clients to meet with ease. The company was launched in 2010 and has grown exponentially, mainly due to the increase in the number of people who work digitally. Right now, the market conditions are perfect for Fiverr to flourish, as the ‘work from home’ lifestyle doesn’t seem to be going anywhere anytime soon.

Fiverr has increased revenue every quarter since Q1 2019, highlighting how consistent this company’s growth is. Revenue totalled $75.26m in the last quarter, up nearly $30m since the same quarter in 2020. Furthermore, the average spend of each Fiverr buyer has increased remarkably over the past few years, showing that Fiverr’s business model is built for the long term.

Finally, Fiverr are continuing to innovate to ensure they continue to rival other companies such as Upwork. Fiverr has released a subscription-based feature for freelancers, which promotes a long-term relationship between clients and sellers. Furthermore, Fiverr is continually expanding into other markets, creating new pools of customers. Due to these factors, we believe Fiverr is worth a look if you are considering adding to your equity portfolio.

67% of retail investor accounts lose money when trading CFDs with this provider.

8. Ocado (OCDO) – Great Opportunity to Buy This Stock at a Low Price (BUY)ocado logo

  • Industry: Grocery Stores
  • Current price: 1,799.50p
  • Market value: £13.50bn
  • Dividend yield: N/A
  • YTD return: -23.75%

October 18 to October 22: Ocado burst onto the scene in 2020, as consumers could not visit grocery stores due to the COVID-19 lockdown. Ocado helps people order groceries online to be delivered directly to their homes, leveraging the technological advancements made in recent years. Although the pandemic has eased and restrictions are nearing pre-pandemic levels, customers’ tastes have shifted, and this way of grocery shopping looks set to stay.

Ocado is partnered with the giant US firm Kroger, which adds a lot of customer appeal to the brand. Furthermore, Ocado recently invested £10m in self-driving startup Wayve to develop technology that will enable Ocado’s vans to drive autonomously. Ultimately, although this isn’t good news for workers, it will undoubtedly reduce Ocado’s operating expenses in the long run.

Revenues for the six months to May 2021 increased by nearly £75m, whilst gross profit increased by just over £38m. However, Ocado is still making a net loss, which is a worry for shareholders. Overall though, Ocado’s technology is something that will stick around for the long term, meaning now could be a great time to add Ocado to your portfolio at a low cost.

67% of retail investor accounts lose money when trading CFDs with this provider.

9. JPMorgan Chase (JPM) – Best Banking Stock to Buy Right Now (BUY)jpmorgan logo

  • Industry: Banking
  • Current price: $166.61
  • Market value: $497.86 billion
  • Dividend yield: 2.40%
  • YTD return: +32.37%

October 11 to October 15: If you are looking to diversify into the banking sector, we’d recommend looking at JPMorgan. Q2 2021 EPS was posted at $3.78 for the banking giant, comfortably beating analyst estimates. Revenue for Q2 2021 also reached $30.5 billion, which is impressive given that most market commentators expected income to fall.

JPMorgan has also announced that the Q3 2021 dividend paid to shareholders will be $1 rather than $0.90, which is a pretty substantial and welcome increase. In addition to this dividend increase, JPMorgan is also building retail stores in many major US cities, increasing the bank’s presence. This physical presence looks sure to boost client numbers and grow deposits.

Overall, JPMorgan looks in a solid position to continue to grow in the years ahead. The bank has a firm grasp on both retail and investment services, providing various streams of revenue. Furthermore, as economies start to improve in the US and UK, the increase in disposable income will surely mean that JPMorgan’s services will be in higher demand – which will likely translate to returns for shareholders.

67% of retail investor accounts lose money when trading CFDs with this provider.

10. NVIDIA (NVDA) – Best Innovative Stock to Buy Today (BUY)nvidia logo

  • Industry: Technology
  • Current price: $218.62
  • Market value: $546.55 billion
  • Dividend yield: 0.07%
  • YTD return: +66.71%

October 11 to October 15: Rounding off our list of the top ten best stocks to buy right now is NVIDIA. Most people will think of NVIDIA as simply a company that produces graphics cards that are used for computer gaming. However, NVIDIA is much more than that.

Gaming revenue increased 85% in Q2 2021 compared to Q2 2020, highlighting that the company is still growing in this area, even though they are so well established. Furthermore, NVIDIA’s virtual reality and automotive GPU’s are still selling extremely well, with revenues in both of these areas also up substantially.

Finally, NVIDIA is even poised to move into the cryptocurrency market. The company recently released a line of GPUs that are specifically designed for cryptocurrency miners. Q2 2021 sales of these GPU’s totalled $266 million, which is impressive given they are just new onto the market. If sales of this product line can continue growing, it’ll make NVIDIA an even more attractive investment than it already is.

67% of retail investor accounts lose money when trading CFDs with this provider.

If you’re looking to buy any of the shares listed above, we’d recommend using eToro, as you’ll be able to set up an account in minutes and invest in shares with 0% commissions! 

Best Stocks to Buy Now – October 18 to October 22 Update

US-equities fared well last week, as all three of the major indices finished on Friday in the green. Much of this excellent performance has been attributed to growing earnings from banking stocks, with recovering jobs data also contributing to the bullish sentiment.

On the other side of the Atlantic, UK-based equities also had a solid week, with the FTSE 100 and the FTSE All-Share both up nearly 2%. The FTSE 100 is now trading at a 20-month high, with Ocado, Evraz, and IAG performing admirably.

  • S&P 500: +1.45%
  • NASDAQ Composite: +1.84%
  • Dow Jones: +1.17%
  • FTSE 100: +1.95%
  • FTSE All-Share: +1.91%

Best Stocks To Buy Right Now & Watch – October 18 to October 22

While researching the best shares to buy right now, many companies were extremely promising but just didn’t quite make our top 10 list. Here are two of the stocks that narrowly missed out yet are still worth keeping your eye on throughout the coming week:

  • ASOS (ASC): ASOS has had a rough year since lockdowns eased, as consumers have begun visiting physical retail stores more often, which has hampered the sales growth of this e-commerce giant. However, as ASOS are now focusing more on ESG factors with an aim to be more sustainable, this company is worth keeping an eye on for ethical investors.
  • easyJet (EZJ): The new travel rules have meant that airline companies look set to rebound following an up and down year. easyJet has recently raised funds from shareholders, which will allow the company to invest appropriately to fund its comeback.

How to Buy the Best Shares Now

If you’re looking to buy stocks in one of the companies that we’ve mentioned in this article, then you’ll need to create an account with a reliable trading platform. There are many options to choose from these days, which can make the decision-making process quite tricky!

Luckily we’ve done the research and found that eToro offers the best way to buy shares today, thanks to the platform’s 0% commission structure and low minimum deposit. With that in mind, let’s take a look at the four short steps you need to follow to invest with eToro:

Step 1: Open an eToro Account

Head over to the eToro website and click ‘Join Now’. You’ll then be asked to provide a valid email address and choose a username and a password. Once you have done this, click ‘Create Account’.

etoro sign up

67% of retail investor accounts lose money when trading CFDs with this provider.

Step 2: Verify your Account

As eToro are heavily regulated, new users must verify themselves before being able to trade. To do so, click the ‘Complete Profile’ button on your account dashboard and provide the required personal information. You’ll also have to upload proof of ID (a copy of your passport or driver’s license) and proof of address (a copy of a bank statement or utility bill) to verify your account.

Step 3: Fund your Account

The minimum deposit at eToro is only $50 (£37), which is one of the lowest in the industry. Deposits are entirely free to make, and eToro accepts the following deposit methods:

  • Credit Card
  • Debit Card
  • Bank Transfer
  • PayPal
  • Skrill
  • Neteller
  • Klarna
  • Trustly

Step 4: Buy Shares

Once you’ve funded your account, you’re ready to trade! Click in the search bar and type the name of the company you’d like to invest in – for the purposes of this guide, we’ll be looking to invest in Tesla. Click ‘Trade’, and an order box should appear like the one below.

etoro buy shares

In this box, simply enter the amount of money you’d like to invest (minimum of $50). Following this, decide whether you’d like to implement a stop loss/take profit level or if you’d like to utilise leverage. Once you are happy with everything, click ‘Open Trade’.

How Do We Decide Which Shares Are Best?

Deciding which shares represent the best investment opportunities involves in-depth research and a comprehensive understanding of the stock market. To ensure our stock picks are as accurate as possible, we employ four main types of analysis:

  • Fundamental Analysis
  • Technical Analysis
  • Analyst Ratings
  • Market News

By combining these four analysis types, we can provide stock predictions backed by sound reasoning and with a good chance of generating a return. Let’s take a look at each of these analysis types one by one:

Fundamental Analysis

Fundamental analysis aims to try and determine what a stock’s ‘intrinsic value’ is. This refers to the stock’s ‘true’ value and not its current value in the stock market. Fundamental analysis attempts to establish the intrinsic value of a stock via studying the broader economy and looking at the internal factors of how a company is run.

By getting such a comprehensive overview, fundamental analysis can determine whether a stock is overvalued or undervalued. If the intrinsic value is less than the stock’s current price, it will represent a good buy as stocks tend to gravitate towards what they are truly worth. Thus, it’s always a good idea to look for undervalued stocks as they provide a solid chance at generating returns.

Technical Analysis

Technical analysis involves looking at the price chart and trading volume to get insight into where the stock price may go next. Technical analysis assumes that previous movements in a stock’s price can hint at where the stock may go next. Factors such as price patterns and trading indicators can be used to bolster this insight.

technical analysis

Essentially, technical analysis boils down to a study of supply and demand. These supply and demand forces tend to visualise themselves through the price chart, so experienced analysts can usually glean a lot of information from studying price movements. If technical analysis is used in conjunction with fundamental analysis, it can provide a solid idea of where a stock may head.

Analyst Ratings

Although our research team makes their own judgements on a stock, we also try and get a sense of what other market commentators have in mind. Analysts who work for major brokerage firms and other financial companies will study specific stocks and try to determine whether they represent a good investment or not. Analysts tend to go in-depth when researching a company, looking at financial reports and studying its internal structure.

Once an analyst has completed their research, they will provide either a ‘Buy’, ‘Sell’, or ‘Hold’ rating. These ratings help investors make decisions on what they should do in regards to a specific stock. In addition, analysts will often provide estimated price targets over a particular period, adding another level of detail to these predictions.

Market News

Finally, our team also analyses current market news. News plays a massive role in price movements, as it tends to influence the broader sentiment around a particular stock. For example, if some bad news comes out about Apple, the stock price will likely decrease.

market news analysis

By combining the four types of analysis listed above, we can arrive at logical stock picks and provide a solid chance of generating a positive return. Regardless of your experience level, by reviewing our selections, you’ll have a good idea of which stocks could perform well in the market over the course of the week. However, it’s essential that you don’t just take our word as gospel and also conduct your own research too – whilst never investing more than you can afford to lose!

If you’d like to learn more about the stock-picking process, you can read our ‘How to Invest in Stocks’ guide for a deeper look.

Best Shares to Buy Today – The Verdict

As this guide has highlighted, there is a diverse selection of stocks on the market right now that are in prime position to be invested in. Our top pick right now, Tesla, is experiencing some strong sales growth – and with more innovation on the horizon, the signs look great for this stock. Furthermore, companies such as Alphabet, Shopify, and NVIDIA are continuously improving their products to keep themselves ahead of the curve, which is an important factor when it comes to generating returns.

So, if you’d like to buy stocks today, we’d recommend using eToro. eToro is one of the world’s most popular brokers and have over 20 million users around the globe. What’s more, you’ll be able to buy stocks with 0% commissions, with a  minimum deposit of only $50!


eToro – Buy the Best Shares Now with 0% Commissions

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67% of retail investor accounts lose money when trading CFDs with this provider.


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About Connor Brooke PRO INVESTOR

Connor is a Scottish financial expert, specialising in wealth management and equity investing. Based in Glasgow, Connor writes full-time for a wide selection of financial websites, whilst also providing startup consulting to small businesses. Holding a Bachelor’s degree in Finance, and a Master’s degree in Investment Fund Management, Connor has extensive knowledge in the investing space, and has also written two theses on mutual funds and the UK market.