How to Invest in Whisky UK – Invest in Whisky Today!

Fact Checked by Gary McFarlane

Due to the widespread closure of pubs and restaurants in 2020, the home consumption of whisky and other alcoholic beverages has increased. If you want to take advantage of this, one option is to sign up with an online broker and purchase shares in whisky focussed companies.

Getting to grips with how to invest in whisky in the UK is easier than you might think. Today, we offer a detailed guide, as well as reviews of the top brokers and a walkthrough of how to create an account to invest in whisky-related stocks at 0% commission!

#1 Broker to Invest in Whisky UK – eToro

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How To Invest in Whisky UK – Choose a Broker

To save some time in choosing a broker, see a shortlist of pre-vetted providers below. This shows the results of our quest to find the best platforms to invest in whisky in the UK.

  • eToro – Overall Best Place to Invest in Whisky UK
  • – Trade Whisky Stocks With Leverage at 0% Commission
  • AvaTrade – Credible Broker to Trade Whisky with Leverage

It’s imperative you carry out research on the whisky market, but also the broker with which you plan to sign up with. To shed some light on this subject, we offer complete reviews of each platform later. This will give you a clearer idea of what broker might suit you best when learning how to invest in whisky in the UK.

How to Invest in Whisky UK – A Quick Guide For 2021

It’s relatively simple to invest in whisky in the UK and from the comfort of home. See a super-quick guide below, using FCA-regulated brokerage eToro. We offer a more detailed walkthrough later for any absolute beginners.

  • Step 1: Open an Account with eToroeToro has a super easy-to-use website. Click ‘Join Now’ and you can get the ball rolling to open an account and invest in whisky. Fill out the sign-up form by entering a password and username of your choosing. Identify yourself by adding your full name, contact information, address, and so forth
  • Step 2: Upload Your ID – This broker complies with AML laws, so you’ll be required to complete a KYC process. This is automated and fast at eToro. Affix a copy of a recent utility bill to prove your address and a photo ID (e.g. passport). The broker will usually validate your documents within minutes
  • Step 3: Deposit Funds – You will not be able to invest in whisky without financing your new broker account. The minimum deposit is super-low at $50 (this equates to around £37). Supported payment types are vast and include most major debit and credit cards as well as e-wallets like Skrill, and PayPal. Wire transfer is an option but won’t be available to invest with for up to 7 business days
  • Step 4: Search for Whisky – There is a variety of whisky stocks to invest in at eToro. If you have one in mind, use the search box to locate it. You can also look for its unique ticker, for example, ‘MC.PA’ if you wanted to invest in LVMH Moet Hennessy Louis Vuitton
  • Step 5: Invest in Whisky – When the order box of your chosen whisky market appears, you can enter the details of the purchase. Simply state the amount you want to risk on your position and confirm all by pressing ‘Open Trade’

Note that FCA-regulated investment platform eToro offers whisky-related stocks with 0% commission and will also cover the stamp duty tax of 0.5%. As such, you can invest in whisky in an inexpensive and secure manner.

67% of retail investor accounts lose money when trading CFDs with this provider.

Where to Invest in Whisky UK  – Full Broker Reviews

If you want to invest in whisky in the UK, you will need to find a top-notch brokerage. Preferably – this should be a platform that can offer you access to a varied selection of markets in a low-cost way. We’ve reviewed the best in full below.

1. eToro – Overall Best Place to Invest in Whisky UK

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eToro is an FCA-regulated broker with over 20 million clients. The platform is also covered by the FSCS – which is a major safeguard. Beginners will find the site easy to use and free from complicated investment-related jargon. Furthermore, you will pay 0% commission on all stocks and ETFs. There is the spread to pay, but we found this to be competitive across all markets.

There are in excess of 2,500 stocks to invest in at eToro. This covers stock exchanges from the UK and US, to France and the Netherlands, plus, 13 others. We investigated the various routes to invest in whisky and found some of the biggest companies in the world. This includes Remy Cointreau (RCO.PA), Diageo (DGE), LVMH Moet Hennessy Louis Vuitton (MC.PA), and Pernod Ricard (RI). eToro charges ZERO stamp duty tax on UK stocks.

etoro commodity trading

A highlight of investing and trading at eToro is the ability to use the Copy Trading feature. This is simple to use. All you have to do is click ‘CopyTrader’ on the main page or via ‘Discover’. Filter copy trading candidates down by thirst for risk, gains, and the market they invest in most. When you find someone you would like to mirror, click ‘Copy’ and enter an amount to invest, starting at $500 (around £370).

Let’s say you invest £200 in a seasoned eToro trader and they allocate 30% of their equity to Diageo. Upon checking your portfolio, you would see that you have passively invested £60 in Diageo, as it’s 30% of £200. In terms of payments, you can fund your eToro account with e-wallets, credit/debit cards, and wire transfers. The minimum requirement is $50 and there is a 0.5% FX fee to consider, as the broker will swap pounds for US dollars when you make a deposit. This is only £1 from every £200 deposit.


  • Invest in stocks at 0% commission and ZERO stamp duty
  • Minimum investment per stock is just $50
  • Supports debit/credit cards, e-wallets, and UK bank transfers
  • Regulated by the FCA and covered by the FSCS
  • Used by over 20 million people
  • Perfect for beginners
  • Social and copy trading tools


  • Perhaps too basic for technical traders
  • No support for MT4 or MT5

 67% of retail investor accounts lose money when trading CFDs with this provider.

2. – Trade Whisky Stocks With Leverage at 0% Commission review will not allow you to invest in whisky stocks directly, not least because the platform offers contracts-for-differences. CFDs are trading instruments that track the underlying market. For instance, if you wanted to trade Remy Cointreau, you would select the CFD of the same name. The Remy Cointreau CFD will mimic the real-world price of the whisky giant and your job is to speculate on its rise or fall.

This broker offers thousands of markets as CFDs and offers 0% commission with tight spreads. We had a look at what’s available to trade, in terms of accessing whisky-related companies. Share CFDs include the aforementioned Remy Cointreau, Kirin Holdings (a Japanese whisky company), Pernod Ricard, Diageo, and LVMH Moet Hennessy Louis Vuitton. review

You can create an account and fund it with a beginner-friendly minimum of £20 at If are looking to finance your new account using a wire transfer, you can. However, the broker stipulates that you will need to deposit a minimum of £250. This broker offers a safe trading environment as it is regulated by the FCA, ASIC, NBRB, and CySEC.


  • Top-rated spread betting and CFD broker
  • Licensed by the FCA, CySEC, ASIC, and NBRB
  • £20 minimum deposit (debit/credit cards and e-wallets)
  • 0% commission on all markets
  • Tight spreads and no fee on deposits or withdrawals
  • Supports thousands of financial markets
  • Convenient for newbies


  • Experienced traders might consider the broker too basic
  • £250 minimum deposit on bank transfers

Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 78.77% of retail investor accounts lose money when trading spread bets and/or CFDs with this provider.

3. AvaTrade – Invest in Whisky via Leveraged CFDs

avatrade review

AvaTrade is a CFD broker that offers leverage up to 1:5 on shares. In other words, if you stake £100, the platform could potentially leverage the position to £500. Use this with care. What you think will be amplified profits can instead turn into magnified losses if the price of the whisky shares moves in the opposite direction.

We did some digging, and it has to be said, this broker is reputable, but lists nowhere near as many assets on its main platform. In terms of whisky share CFDs, the options are Diageo or LVMH Moet Hennessy Louis Vuitton. With that said, you will pay 0% commission, and the spread is relatively tight across most markets.

avatrade review

AvaTrade is regulated by several financial regulators, inclusive of well-known body ASIC. You can connect MT5 with your AvaTrade account to access dozens more share CFDs and markets. MT5 also provides access to trading features like live prices, charts with multiple timeframes, and indicators with drawing tools. The minimum deposit is £100 and you can find your account with a wire transfer, credit and debit cards, or e-wallets, including Skrill.


  • Regulated in seven jurisdictions
  • 0% commission on all supported markets
  • Offers spread betting and CFD instruments
  • Minimum deposit of just £100
  • Free demo account
  • Supports MT4 and MT5


  • Spread betting department limited to just 200+ financial markets
  • No support for instant bank transfers

Trading CFDs and FX Options entail risk and could result in the loss of your capital.

How to Invest in Whisky UK – Detailed & Explained in Full

Learning how to invest in whisky in the UK is one thing, but you will need a broker by your side to access the desired market. If you’re completely new to the online investment scene, check out our detailed walkthrough below on investing in whisky stocks with FCA-regulated broker eToro.

Step 1: Open a Broker Account

The first step is to open an account at eToro. The broker is simple to use, low-cost, and regulated by the FCA, among other bodies. When you press the button labeled ‘Join Now’, you will be presented with a form like the one seen below. Fill in the empty boxes, starting with your first and last name, and finishing with a username and password unique to you.

how to join etoro

After going through the quick procedure of entering your address and date of birth, you can finish the KYC process. eToro will prompt you to upload a passport or driver’s license and a document that shows your address, like a letter from the bank. You can leave this bit for later, but you won’t be free to make a withdrawal until the KYC process is complete.

67% of retail investor accounts lose money when trading CFDs with this provider.

Step 2: Deposit Investment Funds

eToro supports a wide list of payment methods. Supported deposit options include credit and debit cards issued by Diners Club, Mastercard, Visa, and more. We like that there is also a range of e-wallets to choose from, inclusive of WebMoney, Skrill, PayPal, and Neteller. You can finance your investment by arranging a bank transfer too. This can, however, take up to 7 days to clear.

Deposit Funds

The minimum deposit at eToro is $50. When you have entered your chosen payment details and an amount to fund your account with, you can confirm to proceed to Step 3.

Note that when you make a deposit, you will be charged 0.5% to exchange your funds for US dollars. However, when you invest in stocks listed on the LSE, you will not have to pay the 0.5% stamp duty tax. As such, this deposit fee is countered.

Step 3: Choose Whisky Investment

Now, you can choose how you want to invest in whisky. Type your chosen market into the eToro search bar. As you can see, for this example, we are looking to invest in whisky via the company LVMH Moet Hennessy Louis Vuitton.

eToro Search LVMH

The ticker for this stock is MC.PA, and it is primarily listed on the Euronext Paris stock exchange. When you see the whisky market you want to invest in, you can select ‘Trade’ to place your order.

Step 4: Invest in Whisky UK

As you have funded your account, you can place your order to invest in whisky in the UK. It’s a good idea to ensure it says the correct ticker at the top of the eToro order box.

eToro LVMH invest in whisky

Here we see ‘BUY MC.PA’, as we said, this corresponds with our chosen whisky investment. Next, enter the amount to invest, starting at $50. As we said, if, like LVMH Moet Hennessy Louis Vuitton, your chosen stock is over $50, you can purchase a fraction of a share. This is a great way to lessen the risk involved when you invest in whisky.

Best Ways to Invest in Whisky UK

You may have thought about investing in whisky by the cask? Or opting to buy rare and expensive bottles of whisky in the hope they will appreciate in value. This can be both complicated and risky.

The price of well-aged casks or bottles of whisky can range between £1,000 and £65,000. Furthermore, there has been a rise in forgeries and it can be difficult to know whether you are actually investing in the real thing.

Bearing all of this in mind, below we detail the best ways to invest in whisky in the UK, in a safe and low-cost manner.

Best Whisky Stocks to Invest in

As we touched on, if you wanted to buy bottles of whisky and hope to make a profit, you could face many challenges. Just some of the things you would need to educate yourself on include the wood used in the cask, what batches are produced, and distillery variation. You’d also need to have a crystal clear understanding of what the fair market value is of the whisky in question.

You can invest in whisky in the UK by purchasing shares in stocks, such as Remy Cointreau. This is a French drinks giant known for liqueurs, Cognac, and spirits. In 2012, this company bought a whisky distillery based in the Hebrides, a Scottish archipelago. Remy Cointreau purchased Bruichladdich for around £58 million and now owns eight different brands.

eToro Remy Cointreau Chart

Remy Cointreau also owns American Westland Distillery, creator of the whisky by the same name, which is a single malt. If you want to invest in whisky that comes from a little further afield, how about some Asian whisky stocks? Kirin Holdings is a beverage company that produces Japanese whisky.

There was a time when Kirin whisky was only available in Japan. However, in recent years, the company launched a variety of blends aimed at the US and Europe, including brands called Riko and Fuji. You could also opt to invest in whisky via Brown Forman.

This is one of the biggest spirit and wine companies in the US, producing recognizable whisky brands such as Woodford Reserve, Jack Daniels, and Old Forester bourbons. Brown Forman also acquired The BenRiach Distillery Company, based in Scotland, which includes a bottling plant, and three single malt whisky brands.

eToro chart Diageo Whisky

Another stock option is Diago, a global producer of over 200 famous alcohol brands. Its whisky portfolio includes Windsor, Johnnie Walker, Talisker, The Singleton, Lagavulin, Black & White, Buchanan’s, and Grand Old Parr. Alternatively, you may not have considered LVMH Moet Hennessy Louis Vuitton. This is known as a fashion house and champagne brand.

However, LVMH Moet Hennessy Louis Vuitton also owns whisky distilleries, including those that produce Glenmorangie, WhilstlePig, Ardbeg, and more.  Furthermore, the company has announced plans to build a new distillery in 2023 and will malt its own barley using renewable energy.

Remy Cointreau’s existing distillery already uses a fleet of electric vehicles and reuses water that would otherwise be wasted. As such, when you are looking for things to invest in, this stock could provide you with a good opportunity to add whisky to your portfolio.

67% of retail investor accounts lose money when trading CFDs with this provider.

Trade Whisky Stock CFDs

We briefly talked about CFDs in our broker reviews. This is a great way to invest in whisky stocks in the UK without becoming a shareholder. CFDs offer a short-term way to trade and speculate on their asset of choice. If you would like to invest in whisky from brands around the world, you could consider a Pernod Ricard CFD. The CFD tracks and mirrors the price of the underlying asset.

To save you some research, take a look at some of the whisky brands under Pernod Ricard:

  • Scotch whisky products include Aberlour, 100 Pipers, Ballantine’s, Longmorn, Royal Salute, and Scapa
  • Irish whisky brands owned by this company include Powers, Jameson, Red Breast, Chivas Regal
  • Pernod Ricard also owns Indian whisky brands such as Imperial Blue, Blenders Pride, and Royal Stag

As you can see, this is a good stock to invest in whisky in the UK, whilst covering popular products from various locations.

eToro Chart Pernod Ricard

If you choose not to invest in Pernod Ricard directly, you benefit from being able to speculate on this whisky maker’s rise or fall in value. Not only that, but CFDs allow you to boost your investing power by magnifying your position size. It’s comparable to a loan from your broker. As such, it should be used with vigilance because if you speculate incorrectly, you will have increased your losses.

You will find an example of how you might invest in whisky via CFDs below:

  • You decide to invest in whisky, deciding on major producer Pernod Ricard (ticker RI.PA)
  • RI.PA stock is trading at €208
  • As such, the Pernod Ricard CFD is the same price
  • You think this whisky producer’s shares will rise in value
  • As such, you place a £1,000 buy order at your chosen CFD brokerage
  • Pernod Ricard sees an increase of 8%
  • You were correct, so place a sell order on the RI.PA CFD to cash out
  • You made an 8% profit from this CFD trade

Let’s hypothesize that you added leverage of 1:5 to the above trade. Your £1,000 buy order would have been magnified to £5,000, and your gains would rise from £80 to £400.

As we said, leverage can also be a handicap. The obvious risk is that you’re wrong and your losses are five times bigger than they would have otherwise been. If you like the idea of a short-term trading strategy, you can access Pernod Ricard CFDs at eToro will pay 0% commission.

67% of retail investor accounts lose money when trading CFDs with this provider.

Is Whisky a Good Investment?

It is entirely up to you to decide whether whisky is a good investment. The best way to determine this is to spend some time researching this so-called liquid gold.

Invest in Whisky – The Basics

The oldest known written reference to whisky being distilled seems to date back to a tax record from 1494, whereby a monk ordered malt to make ‘aqua vitae’. Essentially, this is a common reference to alcohol, or a malt spirit, a term widely used in the middle ages.

  • Whisky is a distilled alcoholic drink that is composed of various types of fermented grain mash and aged in large wooden casks
  • The grains used will depend on the distillery, the region, and the flavor it is aiming to achieve
  • Grains used in whisky have been known to include wheat, rye, barley, and corn
  • Interestingly, the word whisky is derived from the Gaelic language and means ‘water of life’

Other than a beverage, there have been some other uses for whisky. For instance, whisky is combustible, meaning it can be used to start a fire. It has also been used for its antiseptic qualities for many years –  such as to treat colds and coughs, cleaning the wounds of soldiers, and as an anesthetic to amputees in the Civil War.

Whisky Price History

Before you invest in whisky in the UK, it won’t hurt to take a look at its price history. The past performance of any market can be very revealing and might give you an indication of whether it will be a worthwhile investment.

Statista Chart Whisky

We’ve saved you some time and offer some real-world price data surrounding the growth of the whisky market below.

  • In 2018, the global whisky market was valued at around $59 billion
  • By the year 2019, the average size of the market had risen to around $62.05 billion
  • In 2020, the whisky market was worth around $65.27 billion
  • By 2021, this has increased to approximately $68.64 billion

As you can see from the above chart, market commentators think that whisky will increase to a market value of $84 billion by 2025. As such, now could be the time to invest in whisky in the UK! With that said, this is highly speculative. You will need to analyze all the information available to you, to make an informed choice.

Should I Invest in Whisky?

The first thing you will probably investigate when deciding whether to invest in whisky is the price. You can also see why other people are interested in adding this asset to their portfolio and decide whether it meets your own financial goals and expectations.

To gain some insight into why people are opting to invest in whisky in the UK – read on.

Whisky Price Fluctuations

To illustrate one of the reasons you might invest in whisky in the UK, let’s take a look at the rising valuation of Pernod Ricard shares. We have talked about this company a few times in this guide, because of the sheer number of whisky products owned by the firm.

Note that prices are quoted in euros because the stock primarily is listed on the Euronext Paris exchange.

See below:

  • At the end of July 2002, Pernod Ricard was trading at €29
  • Five years later, a share in this company was €81, illustrating an increase of 179%
  • By 9th April 2009, Pernod Ricard had fallen to €40
  • Fast forward 10 years to 2019, and the shares were trading 307% higher, at €163
  • By mid-November 2021, Pernod Ricard had risen to €209

You may be wondering why the past is relevant when you want to invest in whisky in the UK now? When we look at this data, we can see how volatile a stock could potentially be in the future.

Not only that, but imagine if you had invested in whisky via Pernod Ricard back in 2009, and cashed out your investment in 2021. You would be looking at gains of around 422%. To put it another way, if you initially invested £1,000 in 2009, by 2021, your holdings would be valued at around £4,220.

Whisky Stocks Reach Far and Wide

You may not have thought about Japan when studying how to invest in whisky in the UK, as most of us think of Scotland, Ireland, or even the US. However, some collectors are searching for stocks focussed on Japanese or even Indian whisky.

  • Japanese whisky has experienced a boom in popularity in the US, the UK, and Europe over the last 7 or so years.
  • What was a niche whisky is now praised by connoisseurs.
  • Furthermore, some Japanese distilleries have announced that their aged stock is running low, with some even discontinuing sales.
  • As such, now might be the time to invest in whisky from further afield.
  • Stocks such as Kirin aren’t easy to come by. However, with the company recently announcing big plans to take its whisky to the US, we will no doubt see it listed at more online brokers.

If you would like to invest in whisky from Indian markets, you could opt for the aforementioned Pernot Ricard stock. As we touched on, this company owns Indian whisky brands including Imperial Blue, Blenders Pride, and Royal Stag. eToro offers whisky stocks with 0% commission and facilitates fractional investments from just $50.

Increase in Whisky Sales

As is clear from the above example, some distillery companies are on the rise, despite a global pandemic. This is partly down to bars and restaurants being forced to close during global lockdowns and restrictions. This lead to more people than ever ordering alcohol online and drinking at home.

Whilst many whisky distilleries suffered from closures, and a reduction in exports, other companies benefitted from an increase in the sale of rare malts and casks – many of which originated in distilleries, such as Brora, owned by the previously mentioned Diageo.

eToro LVMH Chart

The safest way to invest in whisky in the UK is to do so via a broker that is covered by the FSCS and carries a license from the FCA. eToro lists many of the whisky companies we have talked about today and will charge you a 0% commission to access them.

Not only that, let’s say you wanted to add the likes of LVMH Moet Hennessy Louis Vuitton, which is trading at around €720 (roughly £615) in mid-November 2021. eToro offers fractional investments, which means you can allocate as little as $50 to this potentially lucrative whisky stock.

The Cost of Investing in Whisky in the UK?

When you feel confident to allocate some funds and invest in whisky in the UK, be aware that some of your capital will be eaten away by fees. How much you are charged will largely be down to the broker you opt to sign up with. The platforms we reviewed today all offer low-cost investing and trading.

However, to give you a heads up on what to expect, you will see some commonly charged fees below.

Deposits and FX Fees

FX fees and deposits are commonplace when you invest in whisky or any other market for that matter. Let’s say you finance your account using your preferred credit card, and the broker charges 1.5%. Each time you make a deposit, you will pay this amount, so if you opt for £1,000, you will be charged £15.

  • Additionally, there are FX fees to consider. For example, if you are trading stocks that are listed on an exchange, in say, France or the US, you will be charged an exchange fee to swap your currency.
  • As such, if the FX fee is 1% and you place an order to invest in whisky valued at £1,000, you will be charged £10.

eToro charges 0.5% when making a deposit. The purpose of this is to exchange your currency to USD, as the broker operates in US dollars. Using the above examples, if you finance your eToro account with £1,000, you will be charged just £5. Thereon, no FX fees apply when you make investments.

Whisky Stock Commission

The best places to invest in whisky will offer fee transparency. As such, you should be able to view commission fees with ease, so that you know what to expect.

Google Diageo Chart

Whisky stock commission fees vary. Some well-known brokers charge between £9 and £11.95 on each buy and sell order. At eToro you will be charged a 0% commission to invest in whisky stocks.

How to Invest in Whisky UK – Conclusion

In this thorough guide on how to invest in whisky in the UK, we’ve offered a variety of options to gain access to this market – as well as divulging information surrounding the main companies that produce it.

This is because the most convenient and diverse way to add whisky to your portfolio is via the companies that distill, produce, and sell it. This is achieved by purchasing shares.

eToro is the best brokerage to invest in whisky as it offers stocks with 0% commission and is licensed by the FCA. Moreover, the broker supports fractional investments and lists some of the biggest names in whisky globally. eToro is compatible with heaps of deposit options covering e-wallets, credit/debit cards, and bank transfers.

eToro – Best Broker to Invest in Whisky UK

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How do you invest in whisky in the UK?

Where to invest in whisky UK?

Is whisky a buy or sell?

How is whisky priced?

How much do you need to invest in whisky UK?


About Kane Pepi PRO INVESTOR

Kane Pepi writes for several high profile publications such as InsideBitcoins, the Motely Fool, and Learnbonds. Based in Malta, Kane is extremely skilled at complex subjects related to financial matters - including a Bachelor’s Degree in Finance, a Master’s Degree in Financial Crime, and actively engaged in Doctorate Degree research, for the money laundering threats of the blockchain economy.