How to Invest in Google UK – Invest in Google Shares Today!

Fact Checked by Gary McFarlane

Google is one of the most famous tech companies in the world and it’s never been less challenging to invest in this company from the UK. All you need to do is pin down a reliable UK stockbroker to access the US stock markets.

Today, we talk about the nuts and bolts of how to invest in Google in the UK. Additionally, we offer a write-up of the best brokers to access the US stock markets and walk you through how to sign up and invest today.

#1 Stockbroker to Invest in Google UK – eToro

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How To Invest in Google UK – Choose a Stockbroker

When learning how to invest in Google in the UK, you shouldn’t underestimate the importance of selecting a reputable stockbroker. The platform you choose will bridge the gap between yourself and the NASDAQ stock market, and will also determine how much it will cost you in trading fees.

See our findings in brief:

  • eToro – Overall Best Place to Invest in Google UK
  • – Trade Google Shares in the UK at 0% Commission
  • AvaTrade – Invest in Google via Leveraged CFDs

We review all of the above-mentioned stock brokers shortly.

How to Invest in Google UK – A Quick Guide For 2021

When you look to invest in Google shares in the UK, you will be looking for the sticker ‘GOOG’, or the firm’s parent company – Alphabet. This is because, in 2015, Google changed its parent name to ‘Alphabet’, securing its place as a technology conglomerate.

Next, see a quick guide on how to sign up with eToro. The 0% commission stockbroker is regulated by the FCA and is supportive of fractional investments in Google.

  • Step 1: Open an Account with eToroOnce you have arrived at the eToro platform, hit ‘Join Now’. Create an account by completing the pop-up form that appears. The broker will need your contact information, a password, username, and a few other details about your identity.
  • Step 2: Upload Your ID – All regulated stockbrokers must validate your identity. For this, send a copy of a recent bank statement showing a date, the address you provided in step 1, and your full name. You will also be prompted to attach a copy of a photo ID, like your driving license or passport.
  • Step 3: Deposit Funds – Add some funds to your account. You can opt for credit or debit cards from the likes of Visa and Mastercard, or e-wallets like PayPal, or Skrill. You may also make a deposit to invest in Google by arranging a wire transfer. However, you will need to wait several days for the payment to clear.
  • Step 4: Search for Google – There are 2,500+ stocks listed at eToro. When you enter the word ‘GOOG’, or ‘Alphabet’, you will see Google and other assets, or people with a similar name. Choose the market you wish to invest in by clicking ‘Trade’.
  • Step 5: Invest in Google – When the eToro order box appears, look for ‘Buy GOOG’ at the top, to ensure you are about to enter the correct market. Next, enter the amount of money you wish to allocate to Google shares in the UK. Confirm your position to the stockbroker by clicking ‘Open Trade’.

You shouldn’t have any problems finding a platform offering access to Google shares in the UK, as it’s one of the biggest companies in the world. However, a regulated environment will offer you the safest conditions possible.

Note: GOOG shares are listed on the NASDAQ in the US. If you elect to invest in Google in the UK between the hours of 2.30 pm and 9 pm (GMT), the order will say ‘Market Closed’. Place your order anyway and eToro will execute your position when the NASDAQ opens again.

67% of retail investor accounts lose money when trading CFDs with this provider.

Where to Invest in Google UK  – Full Stockbroker Reviews

As we mentioned, there is no shortage of places to invest in Google in the UK. However, when looking for the best stock broker to access the US stock markets, make sure it’s approved of and regulated by the FCA. This is not only the safest but is also often the most convenient option.

1. eToro – Overall Best Place to Invest in Google UK

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eToro serves upwards of 20 million people, from over 140 countries. Not only that, but this broker has the approval of numerous regulatory bodies. This includes the FCA, CySEC, and ASIC. This top-rated platform makes it easy to trade Google, as there are multiple marketplaces listed. This includes the NASDAQ, the LSE, the NYSE, and various other well-known stock exchanges. Furthermore, you will not pay any commission to invest in Google shares in the UK.

If you don’t want to buy a full Google share, you can allocate from $50 (around £36) and invest in a fraction of the company instead. The minimum deposit is just $50, which is great for newbies who don’t want to risk too much. Signing up and completing the KYC process shouldn’t take longer than 5 minutes. This only requires some basic information about yourself and the uploading of your ID, with a photo, and a document featuring your name and address.

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You can fund your account with a bank deposit, which can take up to 7 business days. The most convenient option is e-payments like Skrill or PayPal, or debit and credit cards. Whichever you choose, there is a 0.5% conversion fee to pay for GBP deposits. To put this into perspective, that’s only £5 per £1,000, which is very competitive. You can take advantage of various tools to invest in stocks. One of the impressive features at eToro includes the Copy Trading tool.

There are around 4.5 million investors you can choose from, based on their favored markets, previous gains, and much more. Let’s say you allocate $1,000 to MrCopyStock123, and that person invests 20% of their funds on a Google buy order and 10% on Facebook. Your passive investment will be proportionate to the amount you allocated to the Copy Trader. As such, your portfolio will show $200 dedicated to Google shares, and $100 risked on Facebook.

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As this is a commission-free brokerage, you will only need to cover the spread. We checked this out and found it to be variable and very competitive (around 0.2%). Furthermore, eToro covers all stamp duty fees that you would usually be liable for when investing in UK stocks. If you want to diversify further, you will also find 256 ETFs, 32 crypto markets, 13 indices, 49 forex assets, and 31 commodities. This makes managing a mixed portfolio under one roof simple and convenient.


  • Invest in stocks at 0% commission and ZERO stamp duty
  • Minimum investment per stock investment is $50
  • Supports debit/credit cards, e-wallets, and UK bank transfers
  • Regulated by the FCA and covered by the FSCS
  • Used by over 20 million people
  • Perfect for beginners
  • Social and copy trading tools


  • Perhaps too basic for technical traders
  • No support for MT4 or MT5

 67% of retail investor accounts lose money when trading CFDs with this provider.

2. – Trade Google Shares in the UK at 0% Commission review has been around for many years and specializes in share CFDs (contract for difference). A popular characteristic of Google share CFDs is that you do not need to take ownership of the asset. Instead, CFDs monitor and mirror the market value of the underlying stock. This allows you to trade GOOG shares based upon which direction you believe their value will go.

To capitalize on the price fluctuations, place a buy order if analysis suggests that Google shares will climb. However, if you have a feeling the stock will fall – you can create a sell position with the broker. If you are right in your hypothesis, you will make gains on your Google trade. You may also leverage your Google trade by up to 1:5. This denotes that if you risk £100 of your own trading funds, you would increase your Google position to £500. review

It is paramount that you learn the workings of CFDs before you use leverage. This is because your losses will also be magnified if your prediction is incorrect. doesn’t charge a commission to buy or sell Google CFDs, and the spread is low across most assets. The minimum deposit is £20 and there are payment methods such as debit/credit cards and e-wallets to choose from. If you want to deposit funds via a bank transfer, the minimum increases to £250. The FCA regulates this broker, so your capital is safe at all times.


  • Top-rated spread betting and CFD broker
  • Licensed by the FCA
  • £20 minimum deposit (debit/credit cards and e-wallets)
  • 0% commission on all markets
  • Tight spreads and no fee on deposits or withdrawals
  • Supports thousands of financial markets
  • Convenient for newbies


  • Experienced traders might consider the broker too basic
  • £250 minimum deposit on bank transfers

Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 76.25% of retail investor accounts lose money when trading spread bets and/or CFDs with this provider.

3. AvaTrade – Invest in Google via Leveraged CFDs

avatrade review

AvaTrade is regulated around the world, most notably by ASIC. The platform also offers access to Google shares via CFDs. As we said, this gives you a chance to benefit from falling markets, as well as those on the up. This broker offers up to 1:5 leverage to UK clients, although, as touched upon, this should be utilized with vigilance. Many newbies opt to use 1:2 leverage instead, which means you can double your position.

You will not pay commission to trade Google here and our team found the spread to be fairly competitive. The minimum deposit is a little more in this case, at £100. You may opt for a range of payment types to fund your account. This includes some e-payment methods, and credit and debit cards. A wire transfer is also an option, but be aware this is the slowest for AvaTrade to process.

avatrade review

This platform is simple to navigate and you will also find educational material such as guides, video tutorials, and more. If you would like to view the many charts and indicators needed to predict the markets, connect your AvaTrade account to MT4. This broker also offers access to a free demo account. This comes pre-loaded with paper trading funds so you can practice using CFDs or getting around the platform.


  • Regulated in seven jurisdictions
  • 0% commission on all supported markets
  • Offers spread betting and CFD instruments
  • Minimum deposit of just $100
  • Free demo account
  • Supports MT4 and MT5


  • Spread betting department limited to just 200+ financial markets
  • No support for instant bank transfers

Trading CFDs and FX Options entail risk and could result in the loss of your capital.

How to Invest in Google UK – Detailed & Explained in Full

To invest in Google in the UK, your best bet is to use a legitimate stockbroker.

  • Specifically, opt for one licensed by the regulatory body, the FCA.
  • This way, you can be almost certain that the platform is following a strict set of rules, with regards to operating in a safe and transparent way.

Today, we offer a detailed walkthrough of how to sign up with eToro. This platform adheres to the practices and policies dictated by the FCA and other regulatory bodies.

Furthermore, you can invest in Google in the UK with an amount as low as $50 (approximately £36). There are also plenty of payment types to choose from.

Step 1: Open a Stockbroker Account

Once you’ve opened the eToro homepage, you can look for a button labeled ‘Join Now’. eToro is a legitimate broker and will require you to enter a memorable username and password. Additionally, the FCA-regulated broker will need your full name, home address, date of birth, nationality, and contact details.

how to join etoro

After accepting the terms and conditions, eToro will confirm your account details. After this, send a photo of your passport or government ID. This is so that the FCA-regulated broker can validate your identity. To complete the KYC procedure and create a complete portfolio, attach a bank statement showing your address. This must also include a date within 3 months and your full name.

67% of retail investor accounts lose money when trading CFDs with this provider.

Step 2: Deposit Investment Funds

To invest in Google shares in the UK, you will need to make a deposit to complete your purchase. As we touched on throughout this guide, eToro accepts a wide range of payment methods. Select a debit or credit card, one of the many e-payment methods, or a wire transfer.

You will need to pay the exchange fee of 0.5%, as you are making a non-USD deposit. This only works out around 50p for every £100 you deposit, which is really competitive.

Deposit Funds

Furthermore, you won’t pay any share dealing fees to invest in Google. The minimum deposit and investment are just $50 because this broker supports the purchase of fractional shares. Confirm all by hitting ‘Next’, after entering the amount you wish to fund your account with.

Step 3: Search for Google

Finding assets to purchase is easy at eToro. As you start entering ‘Google’ in the search bar, you will see various markets and people appear.

Find Goog eToro


Hit ‘Trade’ when you see the correct market and eToro will present you with an order form to invest in Google in the UK.

Step 4: Invest in Google UK

As we mentioned, you can invest in Google in the UK with a low minimum of $50. This saves you from spending thousands on a full share.

Buy Goog eToro

As you can see, we are placing an order valued at $50, which at this time, affords us 0.02 units. Enter an amount you feel comfortable investing in Google and hit ‘Set Order’ or ‘Open Trade’.

Note: If the market is closed (outside the hours of 2:30 and 9 pm UK time), eToro will execute your position when it opens again.

Step 5: How to Sell Google Shares UK

Let’s suppose you decided to invest in Google at eToro, for its regulatory standing and low fees.

Here is how to sell Google shares in the UK:

  • Log in to eToro and hit ‘Portfolio’
  • Look at the list of markets you’ve invested in and click ‘GOOG’
  • Create a sell order
  • eToro will now credit your account with the funds from the sale

As you can see, cashing out your Google investment at a regulated brokerage is super simple. Whether you reinvest the proceeds or request a withdrawal is up to you.

Buy Google Shares UK – Best Place to Invest in Google UK

Despite GOOG shares being listed on the US stock exchange, the NASDAQ, there isn’t a shortage of places to invest in the UK.

See below some key metrics to consider when choosing a stockbroker to invest in Google shares:

  • Is the stockbroker regulated by the FCA?
  • Is the platform simple enough to use and place orders to invest in Google?
  • Do I need to buy a full stock, or will the broker facilitate fractional investments in Google shares?
  • What is the minimum deposit and what payment methods are accepted?
  • Are the fees low to buy and sell Google shares in the UK?

If you can’t decide on the best place to invest in Google in the UK – eToro is a great all-rounder and charges 0% commission on stocks. The space is licensed by the FCA and others. It also supports fractional investments and a low minimum deposit, starting from only $50. The website is easy to use for beginners and accepts convenient payment methods covering debit/credit cards, e-wallets, and more.

Is Google a Good Stock to Buy?

When you are looking to invest in Google in the UK, you need to study some historical price movements, as well as information about the company itself. To guide you, you will see a little about the history of Google next.

Google Stock Price History

The first version of Google was created by Sergey Brin and Larry Page in 1996. The search engine was named BackRub, and used algorithms to prioritize web page results. By 1997, Page and Brin officially registered ‘Google’ as the company name, a misspelling of ‘googol’, referring to a large mathematical number.

Google shares went public in mid-August 2004, at $85 each. A 2002 to 1000 stock split was actioned on March 27th, 2014. So, for every 1000 shares, holders now had 2002. The next stock split happened at the end of April in 2015. This time, post-split, for every 10,000,000 shares, GOOG holders now owned 10,027,455. The company also created different classes of stock for voting and non-voting members.

GooG stock price today

Below, you will see some insight into the price history of Google stock:

  • At the back end of January 2005, Google was trading at $94.14
  • At the end of January 2010, around 5 years, 4 months after its IPO, GOOG stock was valued at $265. That’s a 179% price increase
  • By the end of January 2015, Google shares had risen by 103%, to $538 each
  • On January 31st, 2020, Google stock was priced at $1,434, illustrating an increase of 166%
  • Between mid-March and December 2020, when COVID-19 was in full swing, Google shares hovered between a low of $1,097 and a high of $1,793
  • Despite the pandemic, by January 22nd, 2021, Google was trading at $1,901
  • By May 28th, 2021, a whole Google share was priced at $2,411 – rising by 27% in 4 months
  • At the time of writing in mid-October 2021, Google is trading at $2,777

Let’s say you decided to study how to invest in Google back in January 2005. If you were to cash out your investment now, in mid-October 2021, this would result in a profit of around 2,850%.

Does Google Pay Dividends?

No, Google does not pay cash dividends to shareholders. Instead, management chooses to reinvest its profits to continue the growth of the company and its evaluation. This includes funding new projects, ventures, and innovations.

Should I Invest in Google?

When learning the long and short of how to invest in Google, you will need to perform lots of research on the market in question.

As such, to aid you in learning about the company, you will see some key reasons people might choose to invest in Google in the UK.

Present and Post Pandemic Growth

During the first lockdown, due to interventions implemented by governments around the world, tech companies such as Google reported huge gains. If Google’s performance during a time of economic turmoil is anything to go by, the chances are this company’s stock will continue to perform well.

eToro GOOG chart

However, you must always conduct your own investigation. Below, you will see some insight into how the company performed during the pandemic. This might give you a clearer indication of whether you want to invest in Google in the UK.

  • On January 30th, 2020, The WHO proclaimed a global health crisis. By this time, COVID-19 had reached the UK and the US.
  • Despite millions losing their jobs in the early part of 2020, US tech company Google reported a notable increase in earnings
  • On February 3rd, 2020, the US government declared a public health emergency
  • Google stock remained strong, rising by a modest 6% between January 31st and February 14th, despite tough times
  • By mid-March 2020, stay at home orders were widespread, as the UK and many of the US states were in a state of lockdown
  • At this time, Google shares were valued at around $1,200 each
  • 8 months later, on November 27th, 2020, Google shares were trading at $1,793.19. That’s an increase of 49.4%
  • Moreover, net profits during the first quarter of 2021 were reported to have risen by over 100%, despite the havoc it caused for the vast majority of the economy

Google is one of the biggest tech stocks in the world and has only gotten stronger. At the beginning of 2020, a share in Google was valued at $1,361. By the last day of 2020, shares were priced at $1,752.

Google (Alphabet) is a Technology Conglomerate

As well as search engines and advertising, you may not know that Google’s parent company Alphabet is also looking to disrupt a number of other industries.

This includes:

  • Smart cities
  • Healthcare
  • Energy
  • Consumer electronics
  • Transportation and travel
  • Defense
  • Banking
  • Gaming
  • Satellite imaging

Not only this, but Google is working on sophisticated artificial intelligence to create the next-gen of consumer electronics. When you invest in Google, you are buying into a company that holds over 92% of the market share of search engines – which is huge. Moreover, even after over two decades in business, the company continues to adapt and move with the times, especially when it comes to technological advances.

  • For instance, more and more customers began to access the internet via mobile devices in the 2010s. In 2015, Google made finding out information in the mobile age a smooth experience.
  • The company altered its algorithms so that websites that weren’t optimized didn’t even appear in search results. Google grows year on year and shows no sign of slowing down.

If you want to invest in Google in the UK, always ensure you carry out thorough research of your own before risking any money.

Google Advertising and the Connectivity Revolution

Google-branded products hold a powerful position in the mobile advertising market. The company generates billions of dollars worth of revenue. In 2020, this equated to $146 billion (around £107 billion), just from advertising alone.

  • Google also owns several other online companies, including YouTube, Fitbit, DoubleClick, Looker, and Nest
  • The company has also partnered with Nokia and Ericsson to support cloud systems on 5g technology
  • Google also has its own range of mobile phones incorporating 5g technology in the Pixel line

When researching to invest in Google in the UK, you may have noticed that Microsoft is the leader when it comes to ever-popular cloud services. That doesn’t mean that Google isn’t going to capitalize on this growing market further down the line.

In fact, Google Cloud increased its revenues by 46% from last year to $4 billion. Technology stocks are growing at an explosive rate, so now could be the time to invest in Google in the UK. As we said, always perform a thorough investigation yourself before investing in any market.

Ways to Invest in Google UK

Now that you have a clearer indication of how to invest in Google, you should be aware there are multiple ways to buy GOOG shares.

Invest in Google With Debit Card

To invest in Google using your debit card, ensure the stockbroker supports this payment type. You should also check out the fee table. eToro is a great option here.

Invest in Google With Debit Card Now

Invest in Google With Credit Card

If you want to invest in Google with a credit card, eToro stands out. Some online brokers charge excessive fees for this payment method. eToro merely charges the aforementioned 0.5% FX fee on non-USD deposits.

Invest in Google With Credit Card Now

Invest in Google With Paypal

If you wish to invest in Google using a PayPal account, you can do so at eToro with only the aforementioned 0.5% fee. In terms of other e-payments, you may also choose between Neteller and Skrill.

Invest in Google With Paypal Now

Risks of Investing in Google in the UK?

When you are looking to invest in Google in the UK, it’s imperative you consider the risks, as well as the potential rewards.

  • Every stock comes with risk attached, the danger is you could lose money!
  • Any bad news surrounding Google as a company could affect stock prices and cause your investment to lose value
  • Another tech firm could come in a take the market share of searching and advertising online
  • New regulations could also alter the valuation of the company and its shares

A good way to try to mitigate the risks involved is to invest in Google alongside other stocks. You could also try only risking fractional amounts, rather than buying a whole share. eToro supports Google investments of $50 and over and lists more than 2,500 alternative stocks – as well as other markets.

The Cost of Investing in Google in the UK?

It’s simple to learn how to invest in Google and put this into practice at an online brokerage. However, another thing to be aware of is the trading fees you may have to pay to access the international stock markets.

Brokerage Deposit Fees

Deposit fees are pretty much standard practice at online stockbrokers, although the amount you might have to pay will vary. Deciding factors are the method you choose to fund your account with and the platform itself.

  • Let’s say you deposit £100 and the broker stipulates 3.99%, you would pay £3.99 to fund your account
  • At eToro, you will pay 0.5%, no matter what deposit method is used. As such, a £100 deposit would only cost £0.50 in fees

As you can see, deposit fees can make a big difference to your account balance, so always check this out for yourself.

Share Dealing Fees

To enable you to invest in Google in the UK, most brokers charge share dealing fees. This is payable for every single transaction, so you should investigate the cost of this before signing up with a stockbroker.

eToro stock markets

For instance, a £100 investment at Hargreaves Lansdown would only leave you with £88.05. This is because the broker stipulates an £11.95 share dealing fee, charged per transaction.

If you invest £100 in Google in the UK at eToro, you will only pay the spread, as the platform is commission-free. This broker also absorbs share dealing and admin fees, saving you around 0.5% on each buy or sell order in the UK and international marketplaces.

FX Fees

Companies such as Google are traded on the NASDAQ in the US. As such, online brokers quote these stocks in US dollars. Acclaimed broker eToro operates in USD, meaning you won’t need to pay any FX fees to invest.

How to Invest in Google UK – Conclusion

Investing in Google in the UK is a fairly simple process. With that said, it’s pivotal that you consider everything from trading costs and regulation, to investment minimums and supported payment types. Choosing a strong broker, with a license from the FCA and competitive trading fees, will make your journey to investing in US stocks much smoother.

This guide found the best place to invest in Google in the UK to be eToro. You can buy Google shares on a commission-free basis from just $50, which is about £36. The FCA authorizes and regulates the broker, which serves over 20 million clients. Furthermore, the platform is stress-free to navigate and supports numerous payment methods, including PayPal, wire transfer, Visa, and Mastercard.

eToro – Best Broker to Invest in Google UK

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Our score10
  • Invest in a wide range of cryptocurrencies
  • Ability to copy more experienced investors and their decisions
  • eToro crypto wallet included which makes it beginner-friendly
0% Commissionstart TradingOur score 10


How do you invest in Google in the UK?

Where to invest in Google UK?

Is Google a buy or sell?

Does Google pay dividends?

How much do you need to invest in Google UK?

About Kane Pepi PRO INVESTOR

Kane Pepi writes for several high profile publications such as InsideBitcoins, the Motely Fool, and Learnbonds. Based in Malta, Kane is extremely skilled at complex subjects related to financial matters - including a Bachelor’s Degree in Finance, a Master’s Degree in Financial Crime, and actively engaged in Doctorate Degree research, for the money laundering threats of the blockchain economy.