How to Invest in Apple UK – Invest in Apple Shares Today!
It’s never been more straightforward for UK investors to access Apple shares. To achieve this, you will need to allocate and sign up with a cost-effective broker that supports a variety of payment types.
This guide will review the best stockbrokers for the job and detail how to invest in Apple UK. We also provide a step-by-step guide on how to create an account at a commission-free brokerage so that you can invest within minutes!
#1 Stockbroker to Invest in Apple UK – eToro
How To Invest in Apple UK – Choose a Stockbroker
Start by choosing a regulated broker. This will enable you to access the NASDAQ, and safely begin to invest in Apple shares in the UK. We examined tons of platforms to save you some time. As such, below, you will find the best brokers to invest in Apple from the comfort of your home.
- eToro – Overall Best Place to Invest in Apple UK
- Capital.com – Trade Apple Shares in the UK at 0% Commission
- AvaTrade – Invest in Apple via Leveraged CFDs
Are you still deciding on a place to invest in Apple? It is, it’s vital you do your own homework on any brokerage you may use to access the stock markets. With that said, we have reviewed the above platforms in detail and you will find our full analysis shortly.
How to Invest in Apple UK – A Quick Guide For 2021
When learning how to invest in Apple in the UK, it’s wise to carry out your order at a platform with a license from the FCA. See a quickstart guide below, using 0% commission broker eToro.
- Step 1: Open an Account with eToro – Head to eToro and elect to create an account. In the sign-up box, fill in details to clarify who you are. This will encompass your name, address, contact details, and so forth.
- Step 2: Upload Your ID – Attach a photo of your government-approved photo ID, and a recent bill with your name and home address. You may do this later if you wish. However, your portfolio will be incomplete, which will prevent you from adding more than $2,250 to your account to invest in Apple. Not finishing the KYC process also prevents you from making a withdrawal. The KYC procedure takes minutes and is burden-free.
- Step 3: Deposit Funds – To invest in Apple shares, you will need to deposit some money into your broker account. Choose a deposit method from the list of supported payment types. At eToro you can select e-wallets like PayPal, debit and credit cards such as Visa and Mastercard, or wire transfer. Add an amount to deposit and continue to step 4.
- Step 4: Search for Apple – There are thousands of stocks listed on eToro. To find Apple, you can enter it in the search box on the main dashboard. When you see AAPL, click it to confirm you wish to place an order.
- Step 5: Invest in Apple – When you see an AAPL order box in front of you, enter the amount you wish to invest in Apple. eToro supports low minimum investments. This means if you don’t want to buy a full Apple share, you can allocate as little as $50 (approximately £36). Press the Open Trade button to confirm your purchase.
Please note that the US stock market runs from 14:30-21:00 GMT. If you find yourself in a scenario where you are trying to invest in Apple out of hours, just hit ‘Set Order’. eToro will execute your position when the market is open again.
67% of retail investor accounts lose money when trading CFDs with this provider.
Where to Invest in Apple UK – Full Stockbroker Reviews
As we touched on, to invest in Apple in the UK, you should team up with a reputable stock broker that gives you access to the US markets. It’s also pivotal to ensure the platform is transparent with fees and these are kept low. When investing in large-cap US stocks such as Apple, newbies might prefer to partake in fractional investments.
If this sounds like something you might want to try, you must make sure the broker facilitates this. See below the best places to invest in Apple shares in the UK. We’ve rigorously tested all platforms to ensure they offer a high-quality and low-cost service.
1. eToro – Overall Best Place to Invest in Apple UK
eToro provides access to 17 stock exchanges located around the world. Some of those listed include the London Stock Exchange (LSE), the New York Stock Exchange (NYSE), the Frankfurt Stock Exchange, the NASDAQ, and more. As such, you can invest in Apple here with ease. The platform is really simple to navigate and supports in excess of 3,000 markets. If you decide to diversify and invest in UK stocks, you should note that the majority of brokers charge dealing fees to trade shares. Not to mention financial transaction tax, and stamp duty. In contrast, eToro absorbs that cost.
As such, if you invest in stocks based in the UK, this represents a saving of 0.5%. Back to the US markets – you will pay 0% commission to invest in Apple shares at this brokerage. Instead, it only charges a competitive spread. Complete the KYC process by verifying your account. This removes any deposit and withdrawal limits and is uncomplicated. When you are ready to finance your account, there are plenty of payment methods for UK investors. The fee to do so is just 0.5% to swap GBP to USD. Accepted payment types include digital e-wallets; Skrill, Rapid Transfer, PayPal, and Neteller.
You can also make a deposit using cards such as Visa, Maestro, MasterCard, or Visa Electron. Please note that you could elect to fund your account via online banking, or bank transfer. However, the latter can take between 4 and 7 days to arrive in your eToro account. The minimum first-time deposit is a beginner-friendly $50 at eToro. Furthermore, you can create fractional orders. This enables you to invest in Apple from a low minimum of just $50. At this time, this means you can invest in 0.35 units, instead of allocating around $141 on a full share.
eToro is a well-known broker, with licenses from numerous tier-1 regulators. This includes the FCA, CySEC, and ASIC. A multi-regulatory environment should be enough to prove that this platform is safe and legitimate. Plus, it will secure your personal data with SSL encryption, and store funds in a tier-1 bank. The broker also serves over 20 million people in over 140 countries. eToro provides access to some features that help it stand out from the crowd. You can mirror top stock traders by investing via the Copy Trading tool. This hands-off approach to investing in stocks is accessible within the platform.
Find someone to copy like-for-like by clicking ‘Copy People’ and filtering results down by percentage gained, location, or preferred market (such as stocks). Let’s say you allocated $1,000 to MrCopyTrading246, which invests 23% of their equity in AAPL and 7% in NFLX. This will be duplicated in your own account. As a result, you will have $230 allocated to Apple and $70 in Netflix. If passive investing sounds of interest, you can also take a look at the CopyPortfolio offering. Unlike Copy Trading, eToro balances and manages a whole basket of assets automatically, under a single investment.
- Invest in stocks at 0% commission and ZERO stamp duty
- Minimum investment per stock investment is $50
- Supports debit/credit cards, e-wallets, and UK bank transfers
- Regulated by the FCA and covered by the FSCS
- Used by over 20 million people
- Perfect for beginners
- Social and copy trading tools
- Perhaps too basic for technical traders
- No support for MT4 or MT5
67% of retail investor accounts lose money when trading CFDs with this provider.
2. Capital.com – Trade Apple Shares in the UK at 0% Commission
Capital.com provides access to over 4,000 CFDs, on a variety of assets. For anyone in the dark, this is a derivative that allows you to trade APPL via an instrument that merely tracks the value of Apple shares. To explain further, a CFD is a contract between you and the broker, whereby you agree to trade stocks based on the gap between the opening and closing price. As such, all you have to do is speculate on the future price of Apple shares.
You will not own the underlying stock, meaning you can also capitalize on a falling market. If you are correct in your prediction of a rise or fall, you will make a profit. Place a sell order if you predict a decline in value, and a buy if you think it will increase. We checked out the fees and Capital.com offers 0% commission to trade Apple stocks, with only a competitive spread to pay. Moreover, a popular investment strategy is to take advantage of financial leverage.
This enables you to open positions worth more than you have. Capital.com allows up to 1:5 to UK clients trading stocks. This means you could potentially allocate £1,000 of your own funds to Apple stocks and boost your position to £5,000 with leverage. Use this tool with extreme caution, as losses are also amplified when things don’t go your way. In terms of local and international stock markets, there are 18 regions listed here, including the UK, US, Australia, and more.
If you decide that Capital.com is the broker for you and want to create an account, you can follow the KYC procedure and be signed up quite quickly. You can add funds to your account using a debit/credit card, or e-wallets, such as PayPal. All with a beginner-friendly minimum of £20. You may also make a deposit using a bank transfer, but the platform clearly states this can take 3 business days to show as available funds. Plus, the minimum deposit rises to £250. The FCA and others regulate this space.
- Top-rated spread betting and CFD broker
- Licensed by the FCA
- £20 minimum deposit (debit/credit cards and e-wallets)
- 0% commission on all markets
- Tight spreads and no fee on deposits or withdrawals
- Supports thousands of financial markets
- Convenient for newbies
- Experienced traders might consider the broker too basic
- £250 minimum deposit on bank transfers
Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 76.25% of retail investor accounts lose money when trading spread bets and/or CFDs with this provider.
3. AvaTrade – Invest in Apple via Leveraged CFDs
AvaTrade is another CFD broker on this list of top-rated platforms. As we said, this means you don’t have to take ownership of anything and can capitalize on both falling and rising markets with a simple order. As well as Apple shares, you will also have access to some of the world’s leading stock markets. Regions include the UK, the US, and beyond. Leverage up to 1:5 is available at this brokerage when trading Apple.
As such, if you risk £100 from your own account, you could potentially place an order on Apple share CFDs valued at £500. As we said, before indulging in leveraged positions, ensure you understand how the stock markets and CFD trading works. AvaTrade offers 0% commission on stocks, so it will only require you to cover the spread, and we found this to be tight. To get the ball rolling, you can make a deposit of £100 or more, via a range of payment types.
AvaTrade accepts numerous e-wallets, including Neteller and Skrill. You can also finance your account using major debit and credit cards, such as Mastercard and Visa, or wire transfer. The last-mentioned payment method can take up to 10 business days to arrive in your trading account. If you would like to get to know the platform and learn to invest in Apple in a true-to-live trading environment, you can use the free demo account offered by AvaTrade.
Regulation comes from several financial organizations, inclusive of tier-1 body ASIC. As such, this is a safe place to access Apple shares. Furthermore, this broker is partnered with MT4, which means you can link your AvaTrade account to the third-party platform for tons of trading tools. This includes technical indicators and adaptable charts with heaps of timeframes, features that are vital for predicting short to medium-term price fluctuations of Apple shares.
Trading CFDs and FX Options entail risk and could result in the loss of your capital.
How to Invest in Apple UK – Detailed & Explained in Full
Whilst researching how to invest in Apple in the UK, you will notice there is no shortage of platforms to choose from. Despite this, it is important that you exercise caution. To help you on your way, you could create a checklist of non-negotiables.
Bearing this in mind, see below a full explanation of how to sign up with eToro – a regulated broker, with low fees, multiple payment methods, and a simple-to-use platform.
Step 1: Open a Stockbroker Account
Opening an account at eToro to invest in Apple couldn’t be easier. This broker offers an uncomplicated trading platform with thousands of assets. To get started, click ‘Join Now’. You will see a pop-up box like the one below. Here, you can add your full name and contact details. As you can see, you will also need to think up a username and password to access your account in the future.
The FCA regulates eToro. As such, to adhere to laws surrounding financial crime, eToro will need to take you through a short validation process. First, you need to attach a copy of your photo ID. Secondly, you will upload a letter or bill. This must display your address, a recent date, and your name.
Note: If you want to complete your account registration later, eToro will still let you invest in Apple. However, you won’t be able to request a withdrawal, nor can you deposit over $2,250, at least not until the broker has validated your ID.
67% of retail investor accounts lose money when trading CFDs with this provider.
Step 2: Deposit Investment Funds
To invest in Apple in the UK, you will need to finance your brokerage account with a minimum of $50 (which is around £36). The good news is, eToro supports heaps of deposit mediums. Credit and debit cards include Visa, Mastercard, Visa Electron, Maestro.
You can also choose to add funds via PayPal, Skrill, Neteller, Rapid Transfer, online banking, or wire transfer. The latter will delay your ability to invest in Apple by up to 3 business days.
Step 3: Search for Apple
To invest in Apple at eToro, you need to locate the stocks from the thousands of listed assets. Thankfully, as you can see below, the platform is incredibly easy to navigate. As such, you just need to start typing Apple and AAPL shares will appear top of the list.
Once spotted, select it by pressing ‘Trade’. A pop-up order box will materialize. You are another step closer to being able to invest in Apple from the comfort of home.
Step 4: Invest in Apple UK
When you see the AAPL order box appear, this is your queue to place an order to invest in Apple stocks. As we said, if you create and confirm this order when the US market is closed, eToro will simply action it the moment it reopens.
Here, we are looking to buy $100 worth of Apple shares, which is around £73. You can, however, enter an amount as low as $50 to invest in Apple in the UK. When you are happy that everything is correct, you can press ‘Set Order’ to confirm your choices. eToro will execute this order at the best market price.
Note: If the US markets are open, you will instead need to click on ‘Open Trade’.
Step 5: How to Sell Apple Shares UK
Many people who invest in Apple decide to cash out at some point to make a profit. This is really simple at a brokerage like eToro and the proceeds will be added to your available equity as soon as the order has gone through.
See a quick walkthrough of how to sell Apple shares in the UK:
- At eToro you will find a simple menu to the left, covering account basics such as markets you are watching, news feeds, copy trading options, and more
- Click ‘Portfolio’ to view your stocks and other markets you have invested in
- Locate your Apple investment and create an order to sell some, or all, of your shares
- eToro will credit your account with the proceeds
The takings from cashing out your Apple investment should appear as available equity, almost straight away. You can then re-invest it, keep it on your account for later use, or request a withdrawal to your initial payment method. As we said, please note you must complete the KYC process before making a withdrawal.
Buy Apple Shares UK – Best Place to Invest in Apple UK
Apple stocks can be found on the NASDAQ exchange, listed under the name, or ticker, AAPL. Investors from around the world buy shares in the company, with an estimated daily trading volume of around $79 million.
As such, when thinking about how to invest in Apple in the UK, accessing shares shouldn’t be an issue. With that said, there are some important things to consider before deciding on a broker to access the market.
See a quick checklist below:
- Do regulatory bodies such as the FCA approve of the broker?
- Is the stockbroker able to provide a user-friendly space to invest in Apple?
- Can I invest in Apple in the UK in fractional amounts?
- What payment methods does the platform support to fund my stockbroker account in the UK?
- How much will it cost in fees to buy shares in Apple?
The best brokers to invest in Apple in the UK will tick all the above boxes and more. If you are still trying to make your mind up on the best platform for the task, eToro is regulated by the FCA. The low-cost platform also supports fractional investments starting from $50. Newbies will find a super-easy to navigate website. Furthermore, there are heaps of supported deposit methods.
Is Apple a Good Stock to Buy?
There are a plethora of great stocks to choose from for UK investors, whether homegrown or far-reaching. It is of the utmost importance that you research any potential investment, before allocating cash to it.
- With this in mind, when researching how to invest in Apple UK, evaluate aspects such as its price history, company characteristics, and where it is likely to be headed.
- You can also investigate whether the company pays consistent dividends to shareholders
Our team has saved you some online fact-finding and detailed some of the aforementioned metrics. This should give you a clearer indication of whether Apple will be a good stock buy for you.
Apple Stock Price History
Steve Jobs, Ronald Wayne, and Steve Wozniak founded Apple in 1976. The team created a computer featuring icons, and a user interface with graphics. This type of system had never been never available in the mainstream before. Apple shares were made available to the general public in December 1980, at a value of $22. Between 1987 and 2020, Apple actioned 5 stock splits.
As you likely know, this occurs to reduce the price of shares and give more people the chance to invest in Apple. Three were on a 2 for 1 split, one was 4 for 1, and another was on a 7 for 1 basis. The latter meaning for every 1 share held, investors received 7. With this in mind, Apple shares were actually valued at $0.10 each in 1980 – based on adjusted prices.
At this time, in October 2021, Apple shares are valued at $140 each. This represents almost an increase of 140,000% since its IPO. Had you learned how to invest in Apple at the time and held onto your shares ─ this would have made for impressive gains. Let’s say you allocated £1,000 to Apple stocks in early 1980, your investment would now be worth £1.4 million!
Importantly, stock splits do not usually affect the valuation of the company as a whole. However, a reduction in share price can result in an increasing number of investors. This, in turn, could create a higher demand for Apple stock, and therefore kick-start share price appreciation.
Do Apple Pay Dividends?
When studying the finer details of how to invest in Apple in the UK, it will probably interest you whether or not the company offers a regular cash stream. By this we mean – will the company pay dividends? The answer is yes, Apple has paid cash dividends for several years. However, we previously talked about stock splits, and this also leads to a company’s dividends being readjusted.
See some information surrounding Apple dividends below:
- Apple pays dividends, although this hasn’t been a consistent cash stream since its IPO in the 1980s
- Since its initial public offering in 1987, Apple paid dividends averaging $0.06 – $0.12 each quarter
- The company paid this to shareholders until 1995 when it hit financial difficulties
- Later, in 2012, following the success of its iPads, iPhones, and iPods, Apple resumed dividend payments once again
- On August 9th, 2013, Apple shareholders received dividends of $2.65 per share,
- On May 9th, 2013, payments rose to $3.05 and remained above $3 until August 2014
- A stock split of 7 to 1 was actioned on June 9th, 2014. Around this time, Apple dividends were readjusted to $0.47
At the time of writing, in late 2021, Apple pays dividends of $0.22 for each share. Based on its current price, this shows a yield of 0.62%. Notably, Apple doesn’t offer shareholders a reinvestment program. However, you can reinvest your dividends via most stock brokers. For instance, at eToro dividends are added to your available balance. You may then withdraw the funds or reinvest in something else.
Should I Invest in Apple?
When asking yourself if you should invest in Apple, you need to know a little more about the company before risking any funds. Apple still has heaps of potential to grow. After all, Apple products are still among the most popular in the tech space.
Furthermore, with advertising services and products such as Apple TV, this investment could keep on giving for a long time to come. See below the most noteworthy reasons people might invest in Apple shares.
Long-Term Price Growth
Huge tech companies like Amazon cost over $3,000 per share. At less than $150 per share, it’s relatively cheap to invest in Apple. Market analysis suspects that Apple shares offer plenty of upside potential. Some price predictions believe that Apple could reach over $335 by 2026, which illustrates a potential increase of 137.5%.
- Apple is one of the largest companies in the world by market capitalization
- The well-known tech firm is also one of the fastest-growing companies in its sector
- Exactly 5 years ago, in October 2016, Apple shares were priced at $28.47
- Today, at the time of writing, Apple stock is priced 396% higher, at around $140 per share
As such, if you had bought some shares in 2016, you would now be looking at gains of almost 400%. Not ready to risk over $140 to invest in Apple stock?
The good news is, brokers like eToro facilitate fractional investments. This enables you to get your foot in the door by allocating as little as $50, which is around £36. With that said, it is crucial that you perform your own in-depth analysis of the market before diving into an investment.
Brand Popularity: Services, Phones, and Computers
Apple commands 18% of the market share when it comes to mobile devices and around 31.7% of the tablet space. When you invest in Apple in the UK, you will sometimes find that new tech releases cause price shifts. In addition to products such as mobile phones, areas of service offered by Apple include a TV station (Apple TV+), podcasts, cloud storage, music, and video games.
See a few real-world examples below:
- In late 1998, when Apple first released its iMac, the stock experienced a 263% increase
- In 2007, when the first iPhone went on sale, hundreds of thousands of units were sold and within a month Apple shares rose by 15.9%
- By 2010, the first iPad released saw shares rise by just 1%, however, within weeks this further increased by 43%
The revenue Apple makes from services alone makes up for over 20% of the company’s total returns. With mid-2021 figures reporting revenues of $17.5 billion, his US tech firm continues to release innovative and well-received products and services. As such, AAPL is often considered to be a growth stock – even though the company as founded over four decades ago!
The company recently purchased Primephonic, a classical streaming service. This means that Apple Music now boasts over 75,000 songs. The latest mobile offering, iPhone13, promises to be Apple’s best model to date.
Apple is Strong in the Wearable and 5g Sector
Apple has an ever-growing range of wearables, home products, and accessories. This keeps it relevant with all age groups. In the first quarter of 2021, this side of Apple’s business alone generated $13 billion.
- In 2015, Apple launched its first watch
- 75% of people buying the Apple Watch in the first quarter of 2021 were new users
- In late 2016, Apple released wireless earphones called AirPods
- By the last quarter of 2018, Apple managed to hold down 60% of the wireless headphone market
- The revenue from Apple’s wearable range has increased four-fold since 2017
- This shows great potential when it comes to the future of Apple wearables, making the company more attractive to investors
- A growing number of people got into fitness during the Coronavirus pandemic
- Apple is now a market leader in the wearables sector
The trends and growth surrounding Apple’s wearable products seem to only be increasing. Revenue has increased from around $7 million in 2017 to $30 million in 2021. Another major advantage is that market commentators are predicting that Apple will be one of the top stocks to watch in the 5g sector.
Promotions from wireless companies offering the iPhone 13 as part of a campaign to get the attention of new customers seems to be helping the brand. A reported 60% of all new smartphone shipments were 5g. With Apple pegged as one of the market leaders, there is a chance the price of Apple shares could rise, as demand increases.
Ways to Invest in Apple UK
Once you’ve got a clearer idea of how to invest in Apple in the UK, you’ll be considering the different ways you can pay for your shares.
Invest in Apple With Debit Card
If the platform in question supports this payment method, you can invest in Apple with a debit card. Just select it from the deposit list and enter the relevant card details. Note that some stockbrokers stipulate a fee for this type of transaction.
Invest in Apple With Credit Card
You might also opt to invest in Apple in the UK using a credit card. Again, always check that this type is supported by the brokerage and that you won’t be paying through the nose in fees. eToro accepts credit card deposits.
Invest in Apple With Paypal
Alternatively, you may want to invest in Apple with convenient e-wallet PayPal? This is made simple at eToro. The broker also supports Skrill and Neteller deposits and withdrawals.
Risks of Investing in Apple in the UK?
As with all investments, there is potential to make a loss, rather than the desired profit. This is why it’s crucial you grasp all aspects of how to invest in Apple in the UK. We’ve reviewed the best place to access the markets, explained ways to buy, and how to get started.
Let’s take a look at some potential risks so you hit the markets with your eyes open:
- There is always the risk that a rival tech company could take the lion’s share of the smartphone market away from Apple, causing it to lose value
- People are holding onto their smartphones for longer, which could lead to slower growth of the company
- Apple is found on the NASDAQ exchange in the US. As such, the rise or fall in price for USD/GBP can be either positive or negative for UK investors
- Some tech innovators, such as Amazon, don’t pay dividends and instead invest cash into the development and research of new products
- Apple pays dividends. Some market commentators wonder whether the company will be able to keep up with other innovators flooding the tech space
Make no mistake, although Apple pays dividends, that’s not to say the firm isn’t synonymous with innovation and growth. The hope is that investors and retailers who are loyal to the brand will keep the company up there with the best.
With that said, there is no need to worry about Apple losing value just yet. This is one of the biggest companies in the world.
The Cost of Investing in Apple in the UK?
How much it will cost you to invest in Apple in the UK will depend on your chosen brokerage. Next, we’ve listed the most commonly seen charges for your consideration.
Brokerage Deposit Fees
Always check whether you will be liable to pay a deposit fee. This will be payable each and every time you fund your account so can soon eat away at your Apple investment funds. As we touched on earlier, this can also depend on what deposit method you opt for.
Share Dealing Fees
When you invest in Apple in the UK, if the broker you choose will charge share dealing fees. This will be charged for every buy and sell order. As such, it’s crucial you are aware of the fee structure at your chosen platform.
See some examples below:
- Well-known share dealing broker Hargreaves Lansdown (HL) charges £11.95 per transaction
- IG stipulates a share dealing charge of £8
- Saxo Markets will also set you back £8
- eToro charges ZERO share dealing fees
As such, investing in stocks at eToro will only cost you the spread, which is tight, and 0.5% to exchange your British pounds for US dollars.
When you buy shares in Apple in the UK, you are accessing a US-based stock exchange, specifically the NASDAQ. Because of this, brokers will display Apple shares in US dollars.
- As you are in the UK, you may be charged a specific percentage of the amount as an exchange fee
- The aforementioned Hargreaves Lansdown charges a conversion fee of 1%
- eToro will only take 0.5% of the amount you deposit
- As the broker converts your account equity to US dollars, this makes things much easier when investing in Apple shares in the UK
eToro gets the FX fee out of the way when you sign up. After that, you can invest in Apple for as little as $50. This is because the broker permits fractional investments, which is perfect for beginners who may not feel comfortable risking the cost of a full share.
How to Invest in Apple UK – Conclusion
When you are educating yourself on how to invest in Apple in the UK – the broker you choose will make up a large part of your experience. Most charge share dealing and deposit fees, and might only accept a few payment types. Finding your way around the trading platform with ease is also super important.
eToro is regulated by the FCA and charges 0% commission to invest in Apple and other stocks. There are plenty of deposit types accepted to fund your account, and this broker facilitates fractional investments from $50. Moreover, you can easily cash out your investment in a few clicks.
eToro – Best Broker to Invest in Apple UK
How do you invest in Apple in the UK?
Where to invest in Apple UK?
Is Apple a buy or sell?
Does Apple pay dividends?
How much do you need to invest in Apple UK?