ZonLux Digital Reports Fast Growth Amid Latest Amazon Boom, Hires CEO

June 30, 2020
by Newswire
Boutique Agency Helps Companies Sell and Scale on E-commerce Giant ST. PETERSBURG, Fla. - June 30, 2020 - (Newswire.com)

​​​​More than half of all product sales on Amazon are through third-party sellers, and unforeseen events in 2020 only reinforce the demand. ZonLux Digital, a Full-Service Amazon Marketing Agency from founder and partner Matt Newman, has reflected that trend through fast growth since leveraging its proprietary, best-in-class model to help brands scale businesses across many product categories. To accommodate the expansion, ZonLux announces the addition of experienced industry expert Bill Hughes as its new Chief Executive Officer, effective immediately.

“We want to make an impact by bringing our successful business model to other entrepreneurs,” Newman said. “ZonLux Digital has an expert team in place that lives and breathes Amazon and all of the unique complexities that go into operating a profitable brand on that channel. We are selectively taking on a few clients a month and I am excited to see where this next chapter takes our team and our clients.”

“Matt’s ability to consistently build brand after brand on Amazon by executing a series of innovative ranking strategies is a complete game-changer,” Hughes said. “The result is a lineup of products that are very precisely targeted to consumer demand and over-deliver on expectations. The ZonLux Team follows this model and uses our proven tool set to launch products and build brands that scale.”

With an extensive portfolio of consumer-facing eCommerce brands in the health, auto & beauty space and more, the ZonLux team is bringing clients its knowledge of e-commerce and the ever-changing Amazon platform, as well as innovative marketing and SEO savvy. Newman grew his portfolio to 9-figure annual revenue through entrepreneurial drive, and his mission at ZonLux is becoming the go-to for companies wanting to reach up to 200 million+ customers on Amazon.com.

Kevin Harrington, an original Shark on ABC’s hit show “Shark Tank”, said too many firms "view Amazon as another sales platform rather than as an e-commerce ecosystem of its own. This full-service Amazon agency team is trained by renowned industry expert Matt Newman to deliver a turnkey platform to launch, optimize and scale products on Amazon in a way that meets the customized needs of each client. Those who partner with ZonLux become more visible with top-notch SEO, and gain new customers to generate loyal and social proof.”


Bill Hughes brings ZonLux Digital key experience in the consumer goods industry and a penchant for running major Amazon brands. At Nutraceutical Corporation, he was GM of Zhou Nutrition and Acquisition Director of Nu U Nutrition Europe. Previously he was VP of Corporate Sales and Direct to Consumer Sales. Hughes was an undergrad at the University of Utah and earned his MBA/Marketing in 2004 at Duke. His proven leadership abilities in product development, advertising, sales, retail, sales management, direct consumer sales and marketing, and team building will be key assets to ZonLux Digital.

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