How far does your money go in the economy when you purchase a cup of coffee? In fact, if you buy 2 cups of coffee a day for a year, you’ll be spending more than the annual income of a coffee farmer in a developing country.
Your morning caffeine fix is but a drop in the global bucket that makes coffee the number two most traded commodity in the world – after petroleum. But with 100 million Americans drinking coffee every day, the bucket easily overflows to make the US the world’s top coffee consumer, according to the International Coffee Organisation data used in the infographic. That’s enough to perk up a big chunk of the U.S. economy, or to be precise, $18 billion spent for coffee last year.
But how far down the supply funnel does your coffee dollar go? Trace how coffee is made from your favorite house specialty blend to the farmer in a developing country struggling to make both ends meet. It’s a journey across social classes, lifestyles and cultures that will make you see coffee in a different light.
Check this infographic and see how the two of you are connected in this multi-billion business.