Infographic: Why Green Products Are Not As Green As They Claim To Be


More and more products are carrying the “green” label. These products are supposed to be healthier and better for the environment. But are consumers paying a premium for these eco-friendly products - or for “green marketing?”

With the growth of environmental awareness in consumers, the practice of "greenwashing", or the slapping of eco-credentials on a product that may be in fact unchanged, has been growing. Companies promote their products as "made from recycled materials," "sustainably harvested," and "all natural," - but the truth is there are few ways of validating these marketing claims. 

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In a 2010 study by TerraChoice, an independent testing and certification organisation revealed that a staggering 95 percent of "green" products are being greenwashed, and consumers are being brain-washed into making the purchase through a kind of subliminal blackmail. 

In this green-marketing exposé, read about the most common ways companies greenwash, and how informed consumers can avoid the traps:


Green Marketing Exposed
Created by: Marketing Degree

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