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Author : Andrea Edwards
About Andrea Edwards PRO INVESTOR
Andrea Edwards has worked in marketing and communications all over the globe for 20 years, and is now focused on her passion – writing. A gifted communicator, strategist, writer and avid blogger, Andrea is Managing Director of SAJE, a digital communications agency, and The Writers Shop – a regional collaboration between the best business writers in Asia Pacific
Stories by the author
Can Companies Overcome Asia’s Digital Media Challenge?
The advent of digital and social media has presented new opportunities for corporations in Asia. But in a region that possesses a diverse range in cultures, identities and languages,...
Are Corporate Values Still Relevant, or Clichéd?
Google has it. Microsoft, too, has it. Virgin, eBay and many other successful companies, they all have it. Corporate values, that is. While the term ‘corporate values’ has...
How Asian Companies Use Social Media
Burson Marsteller recently released the “Asia Pacific Corporate Social Media Study 2011, How Asian Companies are Engaging Stakeholders Online”and here’s the shorter presentation. Burson Marsteller recently released the “Asia Pacific Corporate...
Asia-Pacific Content Trends: Stay Local or Go Global?
I’ve been meaning to make a few notes about IDG Connect’s recent survey on global content trends, specifically in relation to Asia Pacific. I’ve been meaning to make a few notes about IDG Connect’s recent...
Crafting an Internal Communications Strategy
I had the great pleasure of interviewing David Cook, the Communications Director for Cisco, Asia Pacific, Japan and Greater China, this week. Responsible for communications across a very complex and...
Managing Asia the Microsoft Way
Everyone knows Microsoft and most people on the planet have used Microsoft products at some point in their lives. Like all companies, Microsoft has to constantly adapt to provide...
Go Social – Or Die
This interview is part of a series of discussions with Singapore-based thought leaders on the art of communication, carried out by Andrea Edwards, CEO of SAJE, a content, communication...
Want to Start Blogging? Here’s What I’ve Learnt…Part 1
29 April 2011.Something very strange has been happening to me recently. People have been asking for my advice on blogging, like I’m some sort of expert! The first time...
CEOs: Wake Up and Smell the Social Media Coffee
I was chatting with a great friend of mine, probably one of the IT industry analysts I respect the most in Asia Pacific, and we got onto social media....