Malaysia Tourism Promotion Board also known as Tourism Malaysia came into being under the jurisdiction of Malaysia Tourism Promotion Board Act in the year 1992.
Effective promotion of Malaysia as an ideal travelers destination determines the success of the tourism industry in Malaysia. The main target of the tourism industry in Malaysia is to attract as many tourists as possible. Efforts are also made to extend the tourist's period of stay so that Malaysia can earn profits in the process. Domestic tourists are also encouraged for the same. Malaysian tourism industries render employment to many individuals. By creating job opportunities tourism industry in Malaysia is also assisting in the contribution towards the gross domestic product or the GDP.
Tourism industry in Malaysia ranks 35th in the international tourism market. Travel and tourism associated activities are expected escalate to yield profits of 33.6 billion in the year 2007. Tourism industry in Malaysia is assumed to rise by 4.5% in the year 2007. This figure is likely to go up by 6.6% every year. Opportunities in employment is ascertained to attain a figure of 1217000 thereby contributing 11.6% of total employment.