Printing Industry Growth is an outcome of different actions and reactions which took place in past few decades all over the world. In most of the cases, growth of any industry is driven by the increase in demand. The Printing Industry is no exception. The Growth of Printing Industry has taken place due to rising demands for printed products. Now if we want to find the reason behind this increase in demand we will find several factors. Among these, the main factors are Overall Economic Growth, Population Growth, Increasing Advertising Expenditures and the Advent of Internet.
If we go through detailed analysis, we will find that there has been some key changes in the Printing Industry in the last two decades. To understand the Printing Industry Growth we need to discuss these changes in details.
The main changes which contributed significantly to Printing Industry Growth are the following:
Desktop Publishing-This introduced Typographic Print put in place of traditional Typewritten Print out.
Personalization of Data-This introduced use of specific data to generate printed items. This was possible due to increasing use of personal computers and personal printers.
Digital Printing-This introduced Toner based and Inkjet based technology. Digital Printing also holds Variable Data Printing Capacity.
E-Commerce-E-Commerce has given the relationship between buyers and sellers a new dimension. E-Commerce or E-Business has strengthened the business communications and has contributed significantly to Printing Industry Sales.
Use of Color-In the past decades most of the printing work was done in Black and White. But, in the present era use of color has risen tremendously in the print medium. Newspapers, Magazines, Catalogs Printers have shifted to color reproduction.
Distributed Production- The production process has changed immensely. From the Press Centric Production the Printing Industry is slowly moving to Printer Centric Production.