Paper Industry trends show that the paper manufacturing companies are adopting a strategy which is directed towards globalisation. These companies will benefit immensely in the next few years to come. In an era of the world wide web, e-filing, email, pod cast etc., and several options to choose from the electronic saga poses a big threat to the paper industry. According to the law of natural selection, the strongest will survive and lead. However, as per paper industry trends increase, the consumption of paper related articles is expected to escalate.
There are several companies in the paper market industry aiming at a particular group of people, having a particular type of lifestyle. As particular segments of people are being targeted at, this trend has led to the atomization in the market of consumers. Great stress is being laid on the believability and companies with healthy brand reputation in the paper market. Much importance is being given to retailing and the different policies adopted in the multinational consumer goods market. The paper industry trends also show that the companies which were able to adapt themselves promptly to the need of any situation thrived in the long run. Efficient administrative policies for tackling situations was the order of the day.