Cricket industry

June 29, 2010Sports Industryby EconomyWatch



Cricket industry is spread out across the cricket playing nations of the world. Cricket accessories manufacturers, sponsors, broadcasters, and major tournaments like the World Cup and ICC Trophy make up this industry.


Cricket once an amateur game has emerged as a billion dollar industry worldwide. Australia, England, India, New Zealand, Pakistan, South Africa, Sri Lanka, and West Indies are the main centers of this industry. Kenya, Canada, Netherlands, Bangladesh, and Zimbabwe are the emerging markets. Puma, Slazenger, Gunn & Moore, Duncan Fearnley, Gray Nicolls, Kookaburra, and Surridge are the major accessory manufacturers.

Cricket accessories manufacturers

The accessories associated with cricket include bat, batting pads, batsman’s gloves, wicket-keeping pads and gloves, thigh guard, helmet, ball and stumps. The notable manufacturers are:

1. Puma – Puma based in Herzogenaurach, Germany is a sports manufacturing giant designing, distributing and marketing accessories, apparels, and footwear. Puma cricket footwear, bats, batting gloves and pads, wicket-keeping gloves and pads are widely acclaimed among cricketers. Adam Gilchrist, Herschelle Gibbs, Ashwell Prince, Brendon McCullum, Sourav Ganguly, Luke Pomersbach, and Marlon Samuels are few cricketers using Puma products.

2. Slazenger – Slazenger based in Shirebrook, England is a manufacturer of cricket equipments, tennis accessories, golf equipments, footwear and apparels. Slazenger cricket equipments and apparels are among the best in the market. Michael Clarke, Ian Bell, Paul Collingwood, and Jacques Kallis are the notable cricketers using Slazenger products.

3. Kookaburra – This Australian sports good manufacturer makes cricket and hockey accessories. Its cricket ball is preferred by cricketers over the world. Ricky Ponting, Michael Hussey, Kumar Sangakkara, and Owais Shah are some of the notable cricketers using Kookaburra products.


Major cricket tournaments

Cricket World Cup was introduced in England in 1975. In 2007, the ICC Cricket World Cup held in West Indies involved 16 nations. Television rights and sponsorship generated revenue of US $550 million. The total prize money involved was US $5 million.

ICC Champions Trophy is a one day cricket match tournament played on a knockout basis. This tournament initiated in India in 1998 is held biennially. Each participating team in the 2006 Champions Trophy was paid a participating fee of US $165,000.

blog comments powered by Disqus