It is assumed that by the year 2008, the revenues generated in the
Online advertising industry, as a result of searches, will amount to $5.7 billion. Online advertising industry is growing by leaps and bounds. The Online advertising industry is reckoned to improve further in the years to come. Expenses incurred on Online advertising industry is gradually increasing. Reports suggest that in the year 2003, the Online advertising industry yielded revenues equal to $1.9 billion, which escalated to $2.3 billion. The year 2007 will be a witness to several alternative means of advertising other than the conventional tools of marketing. Advantage of Online advertising industry is that an individual has the liberty to browse through the different products on offer and can also compare prices from the comfort of ones office or home. Online Advertising industry can use the Internet as a marketing tool for different spheres. Whether an individual wishes to sell, buy relocate etc, the real estate marketing sites can be accessed. There are several instances when the Internet can be made an effective marketing instrument.
Trend in the growth of the Online advertising Industry and its impact on the economy
Online advertising industry is expected to be stable and manifest an upward trend in the year 2007. This trend is likely to continue till 2011. The compound annual growth rate is anticipated to increase by 17.4% during this period( 2007 through 2011) and touch the $197.11 billion mark. Every industry in the US economy use the Online advertising tool for marketing products. The different sectors yield revenues and add to the GDP or the gross domestic product. Online advertising tools can be used in several sectors as enumerated below:
- Banking
- Real Estate
- Steel
- Mining
- Paper
- Plastic
- Software
- Biotechnology
- Health Care
- Agriculture, etc.