Differentation

By: EconomyWatch   Date: 30 June 2010

About The Author

EconomyWatch

The core Content Team our economy, industry, investing and personal finance reference articles.

EconomyWatch, Content Team

 

  • Dot Div
  •      

Positioning is the activity of understanding where your product, service or company is perceived to be positioned relative to competitors and to the ideal vector or 'perfect product' - in your prospective buyers' minds.

Differentiation is the activity of describing how that position is different - in other words, what are the unique characteristics of your brand, or the unique feature functions of your product or service.

In practical terms, differentiation is expect in Unique Selling Propositions or USPs, which then form the basis of marketing campaigns and sales pitches.

USPs take about why you or your product is better, faster or cheaper, why you can do things that no-one else can do, and therefore what are the unique benefits that you can engender in the recipients life.

Sales & Marketing

Marketing for Dummies Guides

Measuring, Marketing, Metrics & KPIs

Online Marketing/ Digital Marketing


  • Dot Div
  •      

Most Popular in Marketing

Related Links
blog comments powered by Disqus