Trade Shows

By: EconomyWatch   Date: 30 June 2010

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Trade shows or trade fairs are exhibitions organized by various industries to showcase new technology, products and services developed by them. Also, companies use these events to review and examine recent consumer trends. Issues within a specific industry may also be discussed.

Trade shows are held in almost every market of the world and attract participation by companies from across the globe. Many trade shows allow public visits while others are open only for the participating members of trade, industry insiders and press agencies.

Trade Shows: Importance

Trade shows are among the best ways for a company to demonstrate its profile and range of offers. They represent an opportunity for companies to build real connections with consumers and suppliers.

Customer’s perspective: A trade show is an excellent chance for customers to see all vendors at a single place. It exposes customers to new technology and new products and services. Also, customers can have their doubts cleared about products, pricing, technology and after sales services from company personnel who have the best information on such issues. Local and international press agencies gather to evaluate new offerings.

Supplier’s perspective: Since trade fairs attract most of the industry participants, suppliers get to know the market size and the products and services offered by other suppliers. Trade shows offer firms an opportunity to establish new business contacts and renew existing links. A trade fair is a powerful platform for advertising and promotion. Companies can create awareness about their products and services among consumers and receive instant feedback. Presence in a prestigious trade show also adds to a company’s reputation. Innovative ideas can be promoted.

Popular Trade Shows Across the World

Among the most popular trade shows across the globe are:

  • Paris Air Show (airlines) – Paris, France


  • IFA (customer electronics) – Berlin Germany


  • Tokyo Motor Show (automobiles) – Tokyo, Japan


  • Cairo International Book Fair (books) - Cairo, Egypt

A number of traders are holding trade shows online. It has been gaining popularity due to reduced costs and greater convenience for both visitors and exhibitors.


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Most Popular in International Trade

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