Aviva Insurance

By: EconomyWatch   Date: 10 September 2009

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Aviva Insurance is the fifth-largest insurance company of the world and the largest in the UK. Among the leading European providers of insurance products, such as life insurance policies and pension schemes, the company’s presence in the US and Asia Pacific is growing. Other than insurance, the major areas of the company’s operations are long-term savings and fund management.

Aviva Insurance: Company History 

Formerly known as CGNU, Aviva Insurance was created in 2000 with the merger of CGU plc and Norwich Union. In July 2002, the company changed its name to Aviva. In 2006, Aviva acquired the established financial services firm AmerUs Group. This widened its presence in the US. The company traded under the name ‘Norwich Union’ until it was formally named Aviva in the UK in June 2009.

Aviva Insurance: Products

Aviva Insurance provides a variety of plans in the following categories of insurance:

·        Car Insurance: Aviva car insurance deals for new customers can save them premium payments for two months every year. Moreover, customers enjoy a discount of up to 15% by buying insurance policies online. They can choose from comprehensive car insurance and cover for third party, fire and theft.

  • Home insurance: Aviva Insurance offers free contents insurance of up to £50,000 if one buys a building insurance from the company. The variety of coverage options and comprehensive plans available make Aviva home insurance a popular option.

  • Life Insurance: The premium for Aviva life insurance plans starts from as little as £10 a month. The company also offers joint cover for couples. One can apply for a life cover up to the limit of £500,000.

·        Health Insurance: Aviva’s private health insurance plans give a core cover that provides the insured access to hospitals in the Standard Hospital List of Aviva Insurance.

·        Travel Insurance: Aviva Insurance gives you a 10% discount if the travel insurance policy is bought online. This discount is applicable to single trip insurance as well as annual multi-trip insurance.

The company is listed on the London Stock Exchange, with the symbol AV. Aviva’s 54,000 employees serve more than 50 million customers across 28 countries.


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