In June this year, the UK’s antitrust watchdog, the Office of Fair Trading, conducted a three-month investigation, which found evidence of “drip pricing.” According to the OFT, UK consumers were charged 300 million pounds in surcharges in the airline industry alone.
The Treasury has said in a statement that consumers “have a right to understand the charges they may incur upfront and not be hit through a hidden last-minute payment surcharge.”
Related: Justice Dept to Scrutinise Legality of Debit Card Fees
Which?, a consumer-rights group, said in a statement that the move will be a “huge victory” for shoppers and called on companies to “be up front” about charges immediately and not wait for legislation. Which? filed a so-called supercomplaint with the OFT in March about the practice, singling out taxi services and low-cost airlines as surchargers.
The BBC reports that the government is in effect bringing forward the implementation of new European rules, scheduled for 2014, that only allow charging consumers the actual cost of processing card payments.