“The social networking market in the Netherlands is really quite unique and full of interesting storylines,” said Mike Read, svp and managing director of comScore Europe. “It is one of the few markets remaining where a local social networking player [Hyves] continues to lead Facebook, but that lead is becoming increasingly tenuous. Another interesting facet to this market is that the Netherlands has the highest Internet penetration worldwide for two of the other key global social networking sites, Twitter and Linkedin. The Netherlands is in many ways a nexus of global social networking behavior.”
The Netherlands also has an exceptionally high representation among social networking sites Twitter.com and Linkedin.com, ranking #1 among all countries in Internet penetration for these sites. In each case, more than one in four Dutch Internet users visits these sites during the course of the month. While the top ten countries in Linkedin penetration are either English-speaking or in Western Europe, the top countries for Twitter touch virtually every corner of the globe.