"In Japan, we believe a deity exists in the toilet. That's why keeping toilets clean and taking good care of it have been a Japanese custom since long ago," said Kazuo Sumimiya, director of the Ginza showroom for Lixil, an interior-fixture company which owns the Inax brand that created the blinged-out toilet.
The toilet seat, named the Satis, is not for sale, though Sumimiya did value the throne to be worth at around 10 million yen ($130,000).
'If we were to sell it then it would be probably worth around 10 million yen based on its value,' said Sumimiya.
Japanese-made toilets have been internationally renowned for their additional high-tech gadgets and functions, including features such as automatic lid opening, adjustable sprays, remote controls, as well as even MP3 players and urine analysis. The Satis comes equipped with standard spray functions and can also operate on as little as 1 gallon per flush.
The new installation in the showroom has also attracted a bevy of visitors to the showroom, with some visitors even claiming that they would hold a party around the crystal toilet.
“If I win the lottery I would love to buy a diamond crystal toilet,” added Timothy Hornyak, a 39-year-old tourist from Canada.