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With the growth of environmental awareness in consumers, the practice of "greenwashing", or the slapping of eco-credentials on a product that may be in fact unchanged, has been growing. Companies promote their products as "made from recycled materials," "sustainably harvested," and "all natural," - but the truth is there are few ways of validating these marketing claims.
In a 2010 study by TerraChoice, an independent testing and certification organisation revealed that a staggering 95 percent of "green" products are being greenwashed, and consumers are being brain-washed into making the purchase through a kind of subliminal blackmail.
In this green-marketing exposé, read about the most common ways companies greenwash, and how informed consumers can avoid the traps:
The drop in US bond yields is perhaps the biggest surprise for investors this year. The gradual decline in Federal Reserve buying, faster growth, and the prospects for a rate hike in 2015 were expected to lift bond yields. Who would buy US Treasuries when the largest buyer was pulling back, and yields would inevitably rise? Moreover, with China's current account having been reduced, and reserve growth slowing (and went into reverse in Q3), and less reserve accumulation, foreign central banks' demand was likely to soften. Read more
Joseph E. Stiglitz,
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