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With the growth of environmental awareness in consumers, the practice of "greenwashing", or the slapping of eco-credentials on a product that may be in fact unchanged, has been growing. Companies promote their products as "made from recycled materials," "sustainably harvested," and "all natural," - but the truth is there are few ways of validating these marketing claims.
In a 2010 study by TerraChoice, an independent testing and certification organisation revealed that a staggering 95 percent of "green" products are being greenwashed, and consumers are being brain-washed into making the purchase through a kind of subliminal blackmail.
In this green-marketing exposé, read about the most common ways companies greenwash, and how informed consumers can avoid the traps:
Readers of the Financial Times would have recently encountered a story that encompasses the paper’s version of bad/good news when it comes to the oil business. According to the author Daniel Yergin, the bad news is that several major oil exporters are suffering from insurrection and civil war, which threatens global supplies. But, there is also good news: The sum of these risks is trumped by the old-fashioned forces of supply and demand. While there may be a surplus of geopolitical risk in the world, there is an even greater surplus of oil. Read more
Mario Blejer & Eduardo Levy Yeyati,
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