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With the growth of environmental awareness in consumers, the practice of "greenwashing", or the slapping of eco-credentials on a product that may be in fact unchanged, has been growing. Companies promote their products as "made from recycled materials," "sustainably harvested," and "all natural," - but the truth is there are few ways of validating these marketing claims.
In a 2010 study by TerraChoice, an independent testing and certification organisation revealed that a staggering 95 percent of "green" products are being greenwashed, and consumers are being brain-washed into making the purchase through a kind of subliminal blackmail.
In this green-marketing exposé, read about the most common ways companies greenwash, and how informed consumers can avoid the traps:
In many developed countries around the world, tap water is widely considered to better for you than the bottled variety and subject to more stringent safety checks. Why then do we insist on purchasing something which is up to 300 times more expensive than what comes out of our taps? Read more
Joseph E. Stiglitz,
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