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With the growth of environmental awareness in consumers, the practice of "greenwashing", or the slapping of eco-credentials on a product that may be in fact unchanged, has been growing. Companies promote their products as "made from recycled materials," "sustainably harvested," and "all natural," - but the truth is there are few ways of validating these marketing claims.
In a 2010 study by TerraChoice, an independent testing and certification organisation revealed that a staggering 95 percent of "green" products are being greenwashed, and consumers are being brain-washed into making the purchase through a kind of subliminal blackmail.
In this green-marketing exposé, read about the most common ways companies greenwash, and how informed consumers can avoid the traps:
While many people would like us to believe that wind and solar PV will solve all of our problems, the more a person looks at the question, the clearer it becomes that wind and solar PV added to the electric grid are part of the problem, not part of the solution. Read more
Mohamed A. El-Erian,
Mario Blejer & Eduardo Levy Yeyati,
Isam al Khafaji,
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