More and more products are carrying the “green” label. These products are supposed to be healthier and better for the environment. But are consumers paying a premium for these eco-friendly products - or for “green marketing?”
With the growth of environmental awareness in consumers, the practice of "greenwashing", or the slapping of eco-credentials on a product that may be in fact unchanged, has been growing. Companies promote their products as "made from recycled materials," "sustainably harvested," and "all natural," - but the truth is there are few ways of validating these marketing claims.
In a 2010 study by TerraChoice, an independent testing and certification organisation revealed that a staggering 95 percent of "green" products are being greenwashed, and consumers are being brain-washed into making the purchase through a kind of subliminal blackmail.
In this green-marketing exposé, read about the most common ways companies greenwash, and how informed consumers can avoid the traps:
Created by: Marketing Degree