With the Olympic Games less than a 100 days away, businesses and advertisers are placing high hopes on social media to create a buzz for their brands. London, the 2012 host city, is hoping to channel some of the Olympics energy into economic growth, yet on the other hand, Greek athletes risk missing the Games due to cuts in state funding. Given the global economic circumstances, how will this year’s Olympics be different?
In 98 days, London will be the very first city to host the modern Olympic Games for the third time. Proud Londoners will open the 2012 Olympics with as much, if not more, fervour than the previous two.
Looking back on the Games gone by, this infographic shows how practised London has become: A city that takes the lead.
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Infographic by Airport Parking Quote