The campaign, also known as the Climate Reality Project, will broadcast a new presentation about climate change every hour for 24 hours across 24 different time zones, starting this Wednesday at 7pm (CT) and ending at 7pm (EST) on Thursday. Each presentation will see a different speaker from across the world, ending with Al Gore’s presentation in New York.
The broadcast will be carried on Current, the TV and website platform Gore cofounded in 2005, and will take over social networks as well. The campaign has requested for people to hand over control of their social networking accounts on Facebook and Twitter to it for 24 hours to deliver Gore's message.
"We will only post content relevant to 24 Hours of Reality and climate change, and we won't post more than a few times an hour," explained the official web site, adding that users would regain control of their social media platforms on September 15.
At press time, 937,664 people have already agreed to lend their social network pages in support of the cause.
All this will be part of “a full-on assault on climate sceptics,” explained Trewin Restorick, chief executive of the event's UK partner Global Action Plan, to Reuters.
"Each hour people living with the reality of climate change will connect the dots between recent extreme weather events — including floods, droughts and storms — and the manmade pollution that is changing our climate," the official website read. "The deniers may have millions of dollars to spend, but we have a powerful advantage. We have reality.”
The former Vice President is said to have been dismayed by recent poll results that showed that the public perception of climate change had steadily fallen since 2009.
According to a Gallup poll released in March, Americans have become less concerned about global warming over the past two years, with 48 percent saying they think 'the seriousness of global warming is generally exaggerated', up from 41 percent in 2009.