Intelligent Finance (IF) is headquartered in Edinburgh and has its customer care operations based around Scotland in cities such as Livingston, Fife, Rosyth and West Lothian. Their focus was to deliver a banking service that utilized new technology to reduce overheads and thereby offer more cost effective financial products.
Also, Intelligent Finance offered the flexibility of picking its products as a bouquet or a package. Consumers could pick current account, credit cards and saving accounts as a package and offset their current account’s balances for their credit amounts.
With the Internet as their medium, Intelligent Finance came up with many cost effective products that offered attractive rates and charged lesser rates of interest.
Below is the list of a few of some of its products:
iSaver: These accounts offer an interest rate of 2.49% and let consumers access their account with speed. Being online, this service offers transparency and promises to pay at least 1% above the Bank of England’s base rate.
Intelligent Finances also offered credit cards and mortgages until 2005 and 2009 respectively. The credit cards were discontinued due to the high cost of running the operations. Also, mortgages were made unavailable for new consumers. This meant that consumers could not apply for additional amounts and take their existing mortgage loan to a new home.