Bank of Ireland

By: EconomyWatch Content   Date: 27 October 2009

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The Bank of Ireland is an Irish banking and financial services establishment headquartered in Dublin, Ireland. The BOI is a part of the “Big Four” banking organizations in this part of the land. The Bank of Ireland was established by a Royal Charter in 1783. It is also the oldest bank in Ireland. BOI’s principal activity is providing a range of banking and other financial services to individuals and corporate institutions.

It has five business segments, Retail Republic of Ireland, UK Financial Services, Capital Markets, Bank of Ireland (BOI) Life and Group Centre. Retail Republic of Ireland incorporates the branch network, mortgage, consumer banking, business banking and private banking activities in the Republic of Ireland. UK Financial Services incorporates business banking in Great Britain and Northern Ireland, a branch network in Northern Ireland, a UK residential mortgage business and joint ventures with the UK Post Office. Capital Markets Division comprises corporate banking, global Markets, Asset Management Services and IBI Corporate Finance. BOI Life is the Group's life and pensions business. Group Centre comprises capital management activities.

 

Bank of Ireland Credit Cards

The Bank of Ireland issues interest free credit cards for up to 56 days to its members. There are add-ons to an additional three cardholders. A security PIN is provided and the card has worldwide acceptance in over 22 million outlets. Moreover, the card can be used at over 40,000 locations in Ireland. Bank of Ireland 365online - www.365online.com gives a cardholder 23 hour access to his/her card details.

BOI has a 2-in-1 credit card which has 0% interest on purchases, balance transfers, cash withdrawal for the first six months. 

The BOI Clear Card is the new low rate card from the Bank of Ireland. It has a rate of 9.5% APR on purchases and comes with a balance transfer offer of 0% APR for the first six months. There is no cash advance fee if the account is in credit or has zero balance after the transaction is processed.

The BOI Platinum Advantage card gives cardholders a higher credit limit than other BOI cards and free comprehensive travel insurance.There is 0% interest for the first six months and a balance transfer rate of 2.9% APR fixed for a full year if you transfer from a competitor credit card.

Bank of Ireland’s Customer Contact Center Service

In the era of customer-driven economies and competence services, contact centers have become an important mechanism to cost effectively serve customers and sell products. The Bank of Ireland realized the importance of such a customer centric delivery model and providing a cutting edge in customer satisfaction. To meet this objective, the bank launched "Banking365," a customer relationship management system powered by Oracle's Siebel Finance to improve CSAT levels across every business unit, both internal and external. 

 

 


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Most Popular in Ireland Banks (Irish Banks)

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