RBC Royal Bank of Canada

By: EconomyWatch Content   Date: 3 November 2009

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RBC Royal Bank of Canada is the country’sseventh biggest financial institution in terms of market capitalization, deposits and revenues. It was formed in 1864 and operates in over 50 countries, including the US. The official headquarters of the bank is located in Montreal, Quebec.

The bank’s 80,000 employees working in its various branches worldwide serve over 18 million customers. The bank’s financial services portfolio includes banking, insurance, wealth management services, transaction processing, corporate and investment banking.

 

RBC Royal Bank of Canada: Financial Services

The Royal Bank of Canada offers the following financial services:

Canadian Banking: The bank provides financial services to personal and business banking clients. Customers can leverage on the bank’s widespread network of branches, ATMs, contact centers, proprietary and specialized sales forces and online channels.

Wealth Management: The wealth management services of the bank primarily include estate and trust services and asset management. RBC has experienced internal partners and associates with various third-party distributors to serve its high-net worth clients worldwide. The bank has also appointed over 4,000 financial advisors, trust offices, private bankers and consultants in 24 nations. The aim is to assist customers in growing, transferring and protecting their wealth.

International Banking: Capitalizing on its 50% ownership in RBC Dexia Investor Services, the bank offers investor services to its US- and Caribbean-based business clients.

Capital Markets: RBC’s capital markets operations help clients attain their growth objectives in a competitive way. For instance, the bank enables clients to easily access the global financial markets. Its U.S. mid-market capital markets franchise has enabled the bank to firm its roots in the US. The bank specializes in foreign exchange, global fixed income distribution capabilities, infrastructure, mining and energy finance.

Insurance: RBC has a strategic and extensive insurance distribution network, including third-party channels such as life insurance consultants and travel agents. Its proprietary channels include call centers, career sales force, bank branches, Internet and retail insurance branches. Individual and business customers can also seek insurance solutions ranging from life insurance to creditor insurance services, auto, home and travel. RBC caters to US customers’ travel insurance, life insurance and annuity products requirements, among others.


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